Job Description

About the Company:

The client's goal is to build long-term relationships and become one of the most trusted names in Pakistan's capital markets.

We are seeking a results-driven Marketing Lead to design and scale our client acquisition engine. This role focuses on generating high-quality investor leads through digital channels, optimizing conversion funnels, and working closely with the sales team to drive account openings.

Key Responsibilities

• Plan, execute, and optimize paid campaigns (Meta, Google, YouTube)
• Build and manage lead generation funnels (ads landing pages conversion)
• Monitor and improve key metrics such as CPL, conversion rate, and ROI
• Develop ad creatives and financial content that builds trust and drives action
• Manage CRM workflows, lead segmentation, and nurturing campaigns (email/WhatsApp)
• Coordinate with sales team to improve lead-to-account conversion
• Conduct A/B testing on creatives, targeting, and landing pages
• Ensure all campaigns comply with financial regulatory guidelines

Requirements

Education

• Bachelor's degree in Marketing / Business

Experience

• 2 years in digital marketing / lead generation
• Experience in financial services, fintech, or brokerage preferred not mandatory

Skills

• Strong performance marketing experience (Meta Ads, Google Ads)
• Funnel building and landing page optimization
• Data analysis (Google Analytics or similar tools)
• CRM tools (HubSpot, Zoho, Salesforce)
• Copywriting for ads and financial content

KPIs

• Cost per lead (CPL)
• Lead-to-account conversion rate
• Campaign ROI
• Monthly qualified leads generated

Other Details:

Experience: 2 + years

Location: Karachi

About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world.