Job Description

The Lead Generation Executive will play a key role in generating qualified sales opportunities for the Account Management team.

This office-based position involves making approximately 75–100 outbound calls per day to prospective customers, introducing a range of IT services, cybersecurity solutions, mobile services, VoIP and connectivity products.

The successful candidate will confidently engage with decision-makers, identify and qualify customer needs, schedule appointments, maintain accurate CRM records, and represent the business in a professional and customer-focused manner.

Requirements

Main Duties 90%

• Make 75-100 outbound calls per day to prospective business customers from the office location
• Generate qualified leads and appointments for Account Managers across IT Services, Cyber Security, Mobile Phone Services, VoIP services and Connectivity products
• Identify key decision makers, understand customer requirements and qualify opportunities before passing them to the Sales Team
• Book meetings, discovery calls and follow-up appointments on behalf of the Account Managers
• Use agreed call scripts, campaign briefs and product messaging while adapting conversations to suit customer needs
• Maintain accurate and detailed records of all calls, outcomes, follow-up actions and lead status within the CRM system
• Follow up marketing campaigns, purchased data and existing prospect lists to create new business opportunities
• Provide daily updates to the Sales Director on call activity, appointments booked, qualified leads and pipeline opportunities

Personal and Team Development 10%

• Build a strong understanding of Comm-Tech’s IT, Cyber Security, Mobile, VoIP and Connectivity propositions
• Share customer insight, objections and campaign feedback with the Sales Director and wider sales team
• Proactively improve call handling, objection management and lead qualification skills
• Work towards achieving and exceeding personal call, lead generation and appointment targets

Personal Qualities

• Confident, professional telephone manner
• Target driven and comfortable making a high volume of outbound calls
• Resilient, tenacious and able to handle rejection positively
• Excellent communication and questioning skills
• Organised, self-motivated and able to manage daily call activity effectively
• Customer focused with a consultative approach to conversations
• Positive, proactive and willing to learn technical product areas
• Able to work well as part of an office-based sales team

Functional Skills and Experiences

• Previous telesales, telemarketing, appointment setting or lead generation experience is desirable
• Experience making outbound B2B calls and working to activity-based KPIs
• Ability to qualify opportunities using structured questions and pass clear notes to Account Managers
• Strong attention to detail when updating CRM records and customer information
• Comfortable discussing business technology solutions at an introductory level
• Able to work independently while supporting wider sales team objectives

Technical Skills and Experiences

• Good working knowledge of Microsoft Office applications
• Confident using CRM systems to record activity, manage follow-ups and track lead progress
• Good literacy and numeracy skills with the ability to produce clear customer notes
• Awareness of IT Services, Cyber Security, Mobile Phone Services, VoIP services or Connectivity products would be advantageous

Desirable Knowledge and Key Skills

• Knowledge of managed IT services or business technology solutions
• Knowledge of cyber security services and common business security challenges
• Understanding of mobile phone contracts, VoIP solutions and connectivity services
• Previous experience working within an MSP, telecommunications provider or technology reseller

Benefits

Why Join Growth Resourcing?

• Competitive salary with strong growth potential
• Be part of a scaling business backed by UK leaders
• Work in a high-performance, supportive environment
• Real career progression opportunities—we grow people, not just teams
• Learn fast, move fast, and make an impact from day one