Lead Digital Marketing Strategist – Columbia, SC (Hybrid)

The Lead Digital Marketing Strategist drives the development and execution of integrated digital marketing strategies that align with business objectives and deliver measurable outcomes. This role serves as a strategic partner to stakeholders, leading multi-channel initiatives, optimizing performance through data-driven insights, and mentoring team members to foster a culture of continuous improvement.

What You’ll Do:

• Develop and execute integrated digital marketing strategies aligned with business goals.

• Lead planning for high-priority campaigns, including audience segmentation, KPIs, and budget allocation.

• Ensure digital initiatives align with brand objectives and customer experience standards.

• Oversee end-to-end execution of digital campaigns, ensuring timely delivery and quality.

• Optimize campaign performance through data-driven testing and actionable insights.

• Translate analytics into recommendations for channel mix and messaging improvements.

• Serve as a strategic advisor to stakeholders, influencing decisions with evidence-based recommendations.

• Mentor and guide team members on best practices in strategy, execution, and analytics.

• Contributes to the development of standards and playbooks for consistency and scalability.

• Participate in continuous learning to stay current on industry trends and best practices.

What You’ll Need:

• Bachelor’s degree in marketing, communications, business, or related field; advanced degree preferred.

• Minimum 7 years of progressive experience in digital marketing with proven success in multi-channel strategy and execution.

• Preferred certifications: Google Analytics (GA4), Google Ads, Meta Blueprint, and HubSpot.

• Expertise in SEO/SEM, paid media, email marketing, and marketing automation.

• Strong project management and analytical skills with the ability to interpret data for decision-making.

• Excellent communication skills for engaging executive-level stakeholders.

• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).