Job Description

WHO YOU’LL WORK WITH

The Lead, Digital Marketing Social Japan reports to the Director of Digital Marketing in Tokyo and collaborates closely with Japan, Asia Pacific Latin America (APLA), and Global Social Media teams to deliver brand initiatives and year-round communications. This role partners with Brand Management to develop creative briefs and manages programming and publishing hand-offs with external agencies, ensuring seamless execution across platforms.

WHO WE ARE LOOKING FOR

Nike seeks a Lead, Digital Marketing Social who is passionate about shaping the future of sport and elevating consumer experiences across Nike’s owned social media channels, including Nike Tokyo Instagram and Nike Japan X. This position combines strategic thinking with creativity, leveraging data-driven insights and bold ideas to deliver impactful communications that foster strong engagement with the target audience.

• Minimum of 6 years of marketing experience, including significant exposure to social media marketing and a proven track record of delivering impactful campaigns
• Bachelor’s degree or higher required
• Proven ability to lead and execute high-impact social media campaigns; experience launching new social media accounts is a plus
• Expertise in marketing analytics and creative planning, with a test-and-learn mindset and exceptional project leadership skills to manage multiple priorities effectively
• Strong oral and written communication skills in both English and Japanese, with the ability to influence and inspire others

WHAT YOU’LL WORK ON

You will lead Nike’s social media strategy for Nike Tokyo Instagram and Nike Japan X, driving engagement and retention. You’ll harness platform capabilities and social algorithms to optimize communications, deliver insights, and build authentic connections that achieve brand goals.

• Lead and integrate social media marketing strategy, focusing on seasonal concepts and 365 communications
• Act as the subject matter expert for owned social media, leveraging platform capabilities to enhance brand experience and drive measurable outcomes
• Collaborate with cross-functional teams—including Brand Management, Brand Digital, Lifecycle Marketing, Brand Creative, Integrated Media, Sports Marketing, and Global Social Media—to amplify brand moments
• Stay ahead of industry innovations, emerging social media capabilities, and cultural trends to inform plans and create authentic consumer connections
• Measure success through brand strength, share growth, traffic to platforms, and lifecycle engagement metrics