Job Description

Role Details

This role will design and scale cross-sell journeys, product discovery frameworks, and growth experiments, working closely with CX, Product, Digital, and Business teams.

1. Digital Cross-Sell Engine
• Design contextual cross-sell and upsell journeys across platforms
• Drive exposure of full Tata Tele portfolio across 50K+ customer base

2. Product Discovery & Customer Journeys
• Embed intelligent product discovery across onboarding, usage, billing, and support journeys
• Integrate connectivity, cloud, and SaaS offerings into lifecycle journeys

3. Platform Growth Experiments
Run structured experiments on:
• Offers
• Bundles
• Recommendations
• Upgrade journeys
• Optimize conversion, adoption, and engagement metrics

4. Referral & Ecosystem Monetization
• Build and scale referral programs and partner ecosystem offers
• Unlock additional revenue streams across platforms

5. CX + Revenue Integration
• Align growth initiatives with customer journeys and experience design
• Ensure monetization does not compromise CX

Expected Outcomes
• XXCr incremental digital revenue (Year 1 design, Year 2 scale)
• Increased multi-product adoption across SME base
• Improved platform engagement and feature discovery
• Transformation of platforms from service interface → growth engine

Key Attributes

• Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants, needs and pain points
• Forward thinker: should have the aptitude for creative and innovative thinking and analysis
• Good interpersonal, networking and influencing skills
• Problem solving and analytical skills
• Data driven mindset with an aptitude for technology
• Strong project management skills
• Change management and communication skills
• Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.

Preference • 10–15 years experience in digital product, growth, or platform roles
• Strong experience in cross-sell, upsell, and lifecycle monetization Transforming Businesses through Digitalization

Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, IoT, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.
Our People Shape Our Journey Ahead

We are India’s leading enabler of digital connectivity and technology solutions for businesses - a feat possible only because we are fueled by the dedication and passion of our people. We welcome the finest talent and believe in nurturing and mentoring them to rise into leadership roles, while standing tall on our ethics and values.