At HCSC, our employees are the cornerstone of our business and the foundation to our success. We empower employees with curated development plans that foster growth and promote rewarding, fulfilling careers.
Join HCSC and be part of a purpose-driven company that will invest in your professional development.
This position is responsible for the development and delivery of a digital communications strategy for one or more customer facing portals (member, provider, employer, broker, or employee) which supports the enterprise business plan. Implementing the determined strategy; handling the day-to-day operations of the digital communications development and operation team; promoting the utilization of the portal. And ensure realization of anticipated benefits can perform job with little or no oversight or guidance from manager. Considered expert and/or go-to person for product, process, channel and/or portal.
Required Job Qualifications:
*Bachelor Degree and 5 years experience of diverse business and technology experience understanding of the business and industry the technology is supporting OR usability concepts and various qualitative and quantitative user research methodologies OR electronic marketing technology, customer relationship management (CRM), and integrated marketing strategies OR in a web production environment.
*Understand the limitations of the platform when designing new features and enhancements.
*Knowledge of current and emerging digital communications related technologies (i.e., Web 2.0)
*Clear and concise verbal and written communication skills.
*Leadership or Supervisory and problem-solving skills.
*Personnel management and staff development skills with the ability to lead and motivate staff.
*Organizational skills and attention to detail.
*Project planning skills ability to manage multiple projects at one time.
*Experience in building working relationships across all organizational levels.
*Experience utilizing MS Office Products.
Preferred Job Qualifications:
*Bachelors degree in. Marketing, Business Administration, Communications or Informatics.
*Experience with usability concepts and various qualitative and quantitative user research methodologies.
*Knowledge of search engine optimization, tagging and source codes.
*Demonstrated experience managing and optimizing paid and organic digital communications across social and search platforms, including Meta (Facebook/Instagram), LinkedIn, YouTube, Google Ads, Microsoft Advertising (Bing Ads), and enterprise social media management platforms such as Sprinklr. Ability to analyze campaign performance, optimize audience targeting, and provide actionable reporting insights is strongly preferred.
*Demonstrated experience supporting digital communications initiatives for the HealthSpring brand, including Medicare Advantage (MA), Medicare Advantage Prescription Drug (MAPD), and Prescription Drug Plan (PDP) products, with experience supporting member and broker communications, an understanding of current and future HealthSpring marketing strategies, established stakeholder relationships, and cross-functional initiatives supporting expansion into retail healthcare channels.
*Proven ability to develop, analyze, and present performance analytics, audience engagement metrics, campaign results, and executive-level reporting to support business decision-making.
*Experience working within established HealthSpring and enterprise brand governance frameworks, ensuring digital content and communications align with approved marketing, compliance, and regulatory standards.
Are you being referred to one of our roles? If so, ask your connection at HCSC about our Employee Referral process!
Pay Transparency Statement:
At Health Care Service Corporation, you will be part of an organization committed to offering meaningful benefits to our employees to support their life outside of work. From health and wellness benefits, 401(k) savings plan, pension plan, paid time off, paid parental leave, disability insurance, supplemental life insurance, employee assistance program, paid holidays, tuition reimbursement, plus other incentives, we offer a robust total rewards package for employees. Learn more about our benefit offerings by visiting https://careers.hcsc.com/totalrewards
The compensation offered will vary depending on your job-related skills, education, knowledge, and experience. This role aligns with an annual incentive bonus plan subject to the terms and the conditions of the plan.
We are an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of our employees are respected and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics.
$61,500.00 - $136,100.00
Exact compensation may vary based on skills, experience, and location.
Health Care Service Corporation serves nearly 23 million people across the United States through its portfolio of health benefit solutions.
HCSC provides health coverage options for employers large and small, individuals and families, and Medicare and Medicaid plans. HCSC also offers related health care products and services such as pharmacy solutions, life and dental insurance, and health data technology. A Mutual Legal Reserve Company, HCSC is an independent licensee of the Blue Cross Blue Shield Association.
For nearly a century, we have enabled and coordinated the access to quality care for millions of members. Our experience and industry knowledge establishes a solid foundation for our future—driving innovations that further expand access, improve health outcomes, and reduce costs.
Embedded within the fabric of how we operate is a deep sense of caring and commitment that informs how we serve our members, engage in local communities, and deliver positive change to the health care industry.
As health care needs evolve, we leverage our portfolio of companies to deliver differentiated value to all industry stakeholders so that, together, we make more possible.
Join HCSC and discover what new ways of thinking can mean for you, your community, our customers and our organization: HCSC.com/careers. We are an Equal Opportunity Employment / Affirmative Action employer dedicated to an inclusive, drug-free and smoke-free workplace. Drug screening and background investigation are required, as allowed by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, or protected veteran status.
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