Job Description
We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.
We are seeking a Lead Consultant to support strategic consulting and analytics engagements for rights holders across the sports and entertainment industry. This role will focus on helping teams, leagues, and venues leverage fan, ticketing, CRM, and marketing data to drive revenue growth, fan engagement, and long-term customer value.
Sitting at the intersection of analytics, CRM strategy, and client consulting, this role will partner closely with commercial and marketing stakeholders to deliver actionable insights and data-driven recommendations across ticketing, partnerships, premium hospitality, and fan engagement initiatives.
The ideal candidate brings experience working with sports or entertainment rights holders and understands the operational realities of team-side organizations. Experience collaborating with marketing, ticketing, partnerships, and strategy teams within a club, league, or venue environment will be highly valuable.
As a Lead Consultant, you will manage day-to-day client relationships, contribute to project delivery, and help mentor junior team members while collaborating closely with senior leadership across engagements.
This is a strong opportunity for someone looking to grow their consulting and analytics career within a fast-paced, client-facing environment focused on the business of sports and entertainment.
The role will require the candidate to be responsible for:
Fan & Consumer Analytics
- Analyze fan, ticketing, CRM, and digital engagement data to identify audience trends, behavioral insights, and revenue opportunities.
- Develop audience segmentation and lifecycle insights to support fan acquisition, retention, upsell, and engagement initiatives.
- Support reporting and forecasting initiatives across ticketing, memberships, premium hospitality, and marketing performance.
- Translate datasets into actionable insights that support commercial and marketing decision-making.
CRM & Marketing Strategy
- Support the execution of data-driven CRM and marketing strategies across email, paid media, mobile, and digital channels.
- Help clients optimize fan journeys through personalization, audience targeting, and campaign measurement.
- Contribute to initiatives that improve fan engagement, conversion, and customer lifetime value.
- Collaborate with client and internal teams to align analytics outputs with broader business objectives.
Client Delivery & Consulting Support
- Serve as a day-to-day analytics and strategy contact for rights holder clients.
- Build strong working relationships with stakeholders across marketing, ticketing, partnerships, and strategy teams.
- Support project delivery from analysis through presentation and implementation recommendations.
- Deliver clear and concise presentations and insights to client stakeholders.
- Collaborate cross-functionally with internal analytics, CRM, data engineering, and strategy teams.
- Manage multiple priorities and deliverables across client engagements.
Team Collaboration
- Support and mentor junior analysts and consultants where appropriate.
- Contribute to team best practices across analytics, reporting, and client delivery.
- Foster a collaborative and solutions-oriented team environment.
Essential Qualifications, Experience and Skills
- 3–5 years of experience in consulting, sports analytics, CRM strategy, marketing analytics, or a related field.
- Experience working with sports, entertainment, or fan-driven organizations, ideally supporting rights holders, teams, leagues, or venues.
- Understanding of ticketing, fan engagement, CRM, memberships, partnerships, or related commercial functions within sports and entertainment organizations.
- Strong proficiency in SQL and experience working with consumer or fan datasets.
- Experience with BI and visualization tools such as Tableau, Power BI, or similar platforms.
- Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.
- Strong communication and presentation skills with experience creating client-facing materials.
- Ability to manage multiple projects and stakeholders in a fast-paced environment.
- Collaborative mindset with experience working across cross-functional teams.
Preferred Qualifications
- Experience working directly for a sports team, league, venue, or entertainment property.
- Familiarity with CRM platforms, customer data platforms, or marketing automation tools.
- Experience with fan segmentation, lifecycle analysis, campaign reporting, or revenue forecasting.
- Exposure to ticketing, partnerships, or marketing strategy initiatives within sports and entertainment organizations.
The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
