Key Responsibilities

• Lead the design and implementation of Adobe Customer Journey Analytics solutions aligned to business, marketing, and performance measurement objectives

• Conduct discovery sessions and stakeholder workshops to understand current-state analytics capabilities, reporting gaps, data dependencies, and priority use cases

• Translate business requirements into scalable analytics frameworks, KPI definitions, data requirements, and reporting structures

• Define how CJA should be used to support campaign measurement, customer journey visibility, and performance reporting across digital, marketing automation, and customer data platforms

• Assess existing analytics implementations and recommend whether current configurations can be extended, optimized, or redesigned

• Partner with technical teams to shape data models, data views, source integration requirements, and reporting design decisions across CJA, Marketo, AEP, and Adobe CDP / RTCDP

• Guide the functional design of reporting solutions that leverage data from web, campaign, CRM, identity, and audience platforms to create more unified performance visibility

• Lead dashboard and reporting strategy, including executive, operational, and performance-oriented views tailored to stakeholder needs

• Develop phased recommendations that balance near-term business priorities with long-term scalability across the Adobe ecosystem

• Facilitate stakeholder alignment, solution reviews, design discussions, and requirements sign-off across business and technical teams

• Provide strategic oversight during implementation, testing, user validation, and enablement activities

• Establish best practices for governance, taxonomy alignment, metric consistency, and reporting adoption across interconnected analytics and activation platforms

• Mentor junior team members and guide cross-functional teams through complex analytics initiatives

Required Skills & Qualifications

• 7+ years of experience in digital analytics, marketing analytics, customer journey analytics, or a related consulting discipline

• Strong hands-on and solution design experience with Adobe Customer Journey Analytics

• Proven experience leading discovery, requirements gathering, KPI alignment, and reporting strategy for enterprise analytics programs

• Strong understanding of campaign measurement, funnel reporting, journey analysis, and digital performance analytics

• Experience translating business needs into analytics frameworks, platform requirements, and scalable reporting solutions

• Strong working knowledge of Adobe Experience Platform (AEP) concepts, including schemas, datasets, identities, and upstream dependencies that influence CJA design and reporting readiness

• Familiarity with Adobe Real-Time CDP / Adobe CDP and how unified profiles, audiences, and customer data activation strategies influence measurement and reporting use cases

• Familiarity with Marketo data structures, campaign performance reporting requirements, and marketing automation data flows relevant to CJA reporting design

• Experience working across cross-channel data integration patterns involving marketing automation, CDP, CRM, and digital analytics platforms

• Excellent stakeholder management, workshop facilitation, and communication skills

• Ability to operate effectively in ambiguous environments and shape phased, practical recommendations

• Proven experience leading teams and delivering complex analytics transformation initiatives

Preferred Qualifications

• Experience with the broader Adobe Experience Cloud ecosystem, including Adobe Analytics, AEP, RTCDP / Adobe CDP, Marketo, and related platforms

• Experience designing measurement frameworks and reporting solutions for marketing, digital, or customer experience organizations

• Familiarity with dashboard wireframing, reporting design, and executive storytelling

• Working knowledge of tagging, instrumentation, and data quality considerations that affect analytics accuracy

• Experience supporting testing, enablement, and adoption for enterprise analytics rollouts

• Relevant Adobe or analytics certifications