foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
This role is only open to Malaysian local/PR
The Role
As Category Lead, your #1 mission is to accelerate growth for your portfolio! You are the business owner of your categories, responsible for driving topline and increasing order penetration. You will lead a team to scale these categories rapidly while hitting margin targets and ensuring top-tier stock availability.
Key Responsibilities
Growth & GMV: Take full accountability for your category portfolio’s sales. Drive category penetration and hit revenue targets, driving order penetration and basket value.
Commercial Margins: Monitor & drive healthy margins for your categories. Grow retail media revenue.
Assortment & Suppliers: Run constant range optimization. Onboard high-growth SKUs and delist slow-movers. Lead negotiations and Joint Business Plans (JBPs) with FMCG brands.
Pricing & Campaigns: Execute the pricing strategy for your categories to stay competitive. Coordinate with suppliers to align their promo spend with our campaign calendar.
Availability & Waste: Own Weighted Availability (In-stock) to ensure top SKUs are never missing. Manage inventory health to minimize shrinkage and wastage.
Team Leadership: Lead and coach a team of Category Managers. Monitor KPIs and drive a culture of high performance and accountability.
Key Responsibilities in detail
Topline Growth & Penetration
Own the GMV and order volume for your portfolio; drive category penetration and basket value to hit revenue targets.
Monitor daily performance and execute swift course-corrections to maintain growth momentum.
Range & Market Strategy
Curate a "winning" assortment by identifying market trends, competitor gaps, and high-growth SKUs.
Run constant range optimization by onboarding local heroes and ruthlessly delisting slow-movers.
Sustainable Margin & Commercial Revenue
Drive category profitability by optimizing cost structures and securing strategic supplier investments.
Grow Retail Media revenue and scale high-visibility advertising opportunities for your key brand partners.
Strategic Partnerships & JBP
Lead long-term Joint Business Plans (JBPs) with FMCG partners to build strong, collaborative roadmaps for growth.
Collaborate with suppliers to secure support and exclusive deals to drive high-impact commercial campaigns
Category Operational Health
Actively collaborate with Supply Chain for high Weighted Availability, to ensure products are always available for the customer.
Manage inventory health & shrinkage
Team Leadership
Lead and coach a team of Category Managers, fostering a culture of high performance and accountability.
Own the delivery of team OKRs and KPI and drive data-driven decision-making
6–8 years of experience in Category Management, Buying, or Merchandising within Retail or FMCG.
Commercial Drive: Proven ability to scale categories (GMV) while managing margins and commercial income.
Negotiation Power: Experienced in managing large-scale supplier relationships and locking in JBPs.
Operational Rigor: Strong understanding of in-stock management (Weighted Availability) and waste control.
People Leadership: Experience leading a small team with a focus on coaching and talent development.
Agility: Comfortable in a fast-paced, digital environment where speed of execution is key.
As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action, and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero.
