Job Purpose
To drive measurable growth
in the residential solar segment by leading business development efforts,
maximizing revenue generation, improving conversion efficiency, and
strengthening market presence through data-driven performance management.
Key
Responsibilities
Ã
Drive residential solar sales to
achieve defined monthly, quarterly, and annual revenue targets
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Generate and manage a qualified
sales pipeline aligned with growth projections
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Improve lead-to-conversion ratios
through structured follow-ups and customer engagement
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Conduct site assessments and
client consultations to accelerate decision-making cycles
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Ensure timely preparation and
submission of competitive proposals
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Collaborate cross-functionally to
minimize sales-to-installation turnaround time
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Maintain accurate CRM reporting
and pipeline forecasting
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Develop channel partnerships to
expand customer acquisition reach
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Support marketing initiatives
aimed at increasing lead volume and brand visibility
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Mentor team members to enhance
productivity and performance consistency
Performance
Metrics
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Monthly/quarterly revenue
achievement vs. target
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Lead-to-sales conversion rate
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Pipeline value and growth rate
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Average sales cycle duration
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Proposal turnaround time
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Customer acquisition volume
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Customer satisfaction/feedback
score
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Repeat/referral business
percentage
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CRM accuracy and reporting
compliance
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Team productivity indicators
Skills &
Competencies (Performance-Oriented)
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Results-driven sales leadership
mindset
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Strong analytical and pipeline
management ability
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Customer-focused negotiation and
closing skills
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Technical understanding of
residential solar solutions
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Strategic planning and
forecasting capability
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Cross-functional coordination and
accountability
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Data-driven decision-making
Qualifications
& Experience
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Bachelor’s degree in Engineering,
Business Administration, or related field
Ã
12+ years of experience in
business development/sales, preferably in solar or renewable energy
Ã
Proven track record in achieving
sales targets
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Experience in residential solar
sales is highly preferred
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing conceived to meet the growing demands of the discerning customer. We are a leading provider of technology products, services and solutions. With our stores spread across UAE, Bahrain, Oman & Egypt and Saudi Arabia we serve over 1 million customers every month. Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances and much more. Along with retail ,Sharaf DG is also into Energy , Franchise & B2B business. As of our workforce, our employees’ knowledge, passion and commitment are recognized through pay, benefits and rewards that are among the best in the industry. Our diversified team from 40 different nationalities have the passion to render the most unmatched & exceptional service experience to our customers.
