Job Description

Lead Brand Advisor

Hello! Thanks for stopping by. Let us tell you about all the great reasons to join us here at Yorkshire Water:

• We offer a competitive salary, depending on experience, (band 4a) £48,501 - £60,626
• Annual incentive related bonus (£1000 maximum bonus opportunity for the performance year)
• Attractive pension scheme (up to 12% company contribution)
• Development opportunities in line with the Lead Brand Advisor progression plan
• 25 days annual leave plus bank holidays – plus 2 extra wellness days!
• Life assurance cover of 4 times pensionable salary
• A great benefits package – choose from health cash plan scheme, critical illness insurance, dental insurance, life assurance flex and partner cover.
• Retail savings scheme
• Online GP service, cycle to work scheme, gym membership discounts and many more!

Location: This role will initially be based in Bradford but we’re moving our office to Leeds Valley Park later this year, so you’ll be based there in the future - Hybrid Working (1-2 office a week depending on business needs – Bradford/Leeds)

Work type: Permanent. 37 hours per week, Monday – Friday.

We have an exciting opportunity for a Lead Brand Advisor to join the Brand and Comms team at Yorkshire Water and be a part of helping Yorkshire Water to provide the best service to our customers. Could this be you?

What we do:

Everyone has an idea of what a water company does. Here in Yorkshire, we make sure that over 5.4 million people living in the region and the millions of people who visit our region each year, can rely on our services, and have clean and safe drinking water on tap and that their wastewater is taken away. But for us, it’s so much more than this.

We look after communities, protect the environment, and plan to look after Yorkshire’s water, today, tomorrow 24/7, 365 days a year. We provide essential water and wastewater services to every corner of the Yorkshire region, and play a key role in the region’s health, wellbeing, and prosperity.

New environmental legislation, unprecedented levels of investment and changing expectations from customers means that this is an exciting time to discover opportunities within the water industry.

Our Brand & Comms team plays a vital role in how we connect with and engage customers, colleagues and stakeholders. Everything we do is focused on building trust, strengthening awareness, improving perception and delivering consistent messaging aligned to our vision of a Thriving Yorkshire – right for customers, right for the environment.

What the Lead Brand Advisor will do:

As Lead Brand Advisor, you’ll be play a vital role in making that happen….

You’ll lead our brand team and in-house studio, combining strong leadership with hands-on expertise. You’ll drive operational excellence through clear processes and effective workflows, ensuring consistently high creative standards and a strong, unified brand across every touchpoint.

Overseeing day-to-day delivery of brand, marketing design and communications, you’ll guide the team to work efficiently and consistently, acting as the go-to for quality control, copy direction and brand sign-off. You’ll champion creativity and innovation, supporting the Brand and Marketing Manager and key stakeholders to prioritise work that delivers business impact.

You’ll also step in for the Brand & Marketing Manager when needed, track performance to drive continuous improvement, and manage agency and supplier relationships to ensure we deliver excellent results consistently.

The skills and experience we’re looking for…

We’re looking for someone who brings a mix of creativity, strong leadership and sound judgement — someone who cares about doing great work and doing it the right way.

Here’s what that looks like day to day:

• An excellent role model who can bring out the best in the team — creating an environment where people know they’re truly supported, valued and able to do their best work, with wellbeing at the forefront
• Looking after the brand — making sure everything we deliver is brand compliant and consistently high quality, as well as making sure the content and information is simple, enabling us to create connections with our audiences to help drive trust and awareness
• Keeping things focused and moving — helping the team stay clear on priorities, balancing workloads and making sure the right work gets done at the right time
• Seeking and implementing better ways of working — simplifying processes and improving systems so workflows smoothly with less friction and more efficiency
• Building strong relationships across the business — working closely with stakeholders, being a trusted voice and speaking up when something doesn’t feel right for the brand or the customer
• Working closely with our external partners — helping agencies and suppliers deliver great work that’s on brief, on budget and aligned with what we stand for
• Reporting and insights to drive improvements — looking at what’s working (and what isn’t) so we can keep getting better and making a bigger impact
• Keeping things clear and accountable with the right brand governance — making sure we’re organised, compliant, using budgets smartly and doing things in a way that works for the business, our customers and the environment

What you’ll bring:

• Strong experience in brand communications through applying brand and tone of voice guidelines across a range of channels and audiences
• Experience leading people, with a supportive, motivating style that helps teams grow and do their best work
• Experience in closely managing workflow and priorities of a busy team week-to-week
• Confidence creating clear, engaging, customer-focused content — from campaigns to everyday communications — with great writing and editing skills
• A sharp eye for design and detail, with experience delivering creative work and/or developing brand(s) through collaborating with agencies or in-house teams
• The ability to stay organised and keep things moving, even when there’s a lot going on — juggling priorities and managing projects with ease
• Good judgement, strong communication skills and the confidence to influence and challenge when needed
• Comfortable working with data and insights to understand what’s working and where we can improve

It’d be a bonus if you also have:

• Experience running an in-house studio or working closely with agency teams
• Hands-on experience with tools like Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Do we sound like your cup of tea?  

Does this match your experience and skillset?

Are you excited by the idea of helping to shape our brand, support a great team and do the right thing for our customers and the environment?

If the answer to both of these questions is ‘yes’, then we’d love to hear from you!

Apply today and see what a career with Yorkshire Water could look like for you.

Closing date 23rd June

If successful for the role, you will be required to undergo pre-employment checks that will include a Basic Disclosure Check, carried out through a Third-Party Company, prior to commencing employment. Depending on the role, you may also be required to go through the security vetting process for either a Counter Terrorist Check or Security Check clearance.

All our roles are subject to a medical questionnaire, and further medicals when required.

We are committed to removing barriers and ensuring our recruitment process is accessible to everyone. We offer a range of adjustments to make your application experience as comfortable and straightforward as possible.

If you have an accessibility need, disability, or condition that requires changes to the recruitment process, please include this information in your application. We will then discuss any reasonable adjustments required.

Kelda Group reserve the right to close this position before the published closing date, should the need occur. We therefore advise that you complete and submit your application as soon as possible.

No agencies please.