Lead BM-MKT
深圳
社招
全职
互联网 / 电子 / 网游
职位描述
ob Description Location: Shenzhen The Brand director is responsible for driving the growth of the brand within an organisation and ensuring all aspects of its marketing and multi function match. Responsibilities Define brand development overall strategy base on solid understanding on user/market/competition. Lead to develop marketing strategy/plan and collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM. Collaborate with product/operation functions to come up with brand strategy needed resource to achieve brand goals. Guide the development of high quality and effective marketing materials that align correctly with the overall brand strategy. Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth. Requirements 7+ years working experience working as a brand manager or marketing manager is a MUST. Experience of both traditional marketing and digital marketing is a plus. Passionate to build brand from zero/little base. Independent profession and comfortable with remote work. Strong data analysis capability. Good interpersonal skills. Proficient in English is a must, a certain level mastery of Mandarin is a plus. Bachelor degree or above.
职位要求
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Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.
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