We Dream. We Do. We Deliver.
At Merkle, a dentsu company, we power theexperienceeconomy. Whetherwe’rebuilding the next greatapp, running CRM at scale for global brands, delivering technology architectures that support millions ofusers, or providing world-class data, identity, and insights solutions,it’sall in the name of craftingexperiences that set brands apart from the competition. Backed bydentsu'slegacy of innovation andcreativity originating in Japan,we’vespent over 35 years helping brands build loyalty, drive growth, andconnect meaningfully with their audiences.
We’vebeen named a global “Leader” by top industry analyst firms in categories as wide-ranging as digitaltransformation and commerce, experience design,engineeringand technology integration, digitalmarketing, data science,CRM andloyalty, and customer data management.
Why choose Merkle?
Innovation at Our Core:As part of dentsu’sglobal network, Merkle pushes the boundaries of customerexperience, integrating creativity, technology, and data to drive real-world impact. For over 35 years,we’vebeen innovating to meet the changing needs of our clients.
Global Reach with Local Expertise:With over16,000 employeesacross 30+ countries, and part of a70,000employees’network at dentsu, Merkle blends global insights with a deep understanding of localmarkets to deliver personalized, effective solutions.
Collaborative Culture:At Merkle, your ideas and contributions truly matter.You’lljoin a team that fostersinnovation, collaboration, and creative problem-solving. Together, we work on impactful internationalprojects, making meaningful connections every step of the way.
Most organisations treat AI consulting as a support function — specialists called in after decisions have been made. This position rejects that model. As Lead AI Consultant, you operate as a forward-deployed practitioner: embedded in client engagements from the earliest strategic conversations, present when problems are still being framed, and accountable through to delivery. Youownthe translation of practice direction into structured client work and measurable outcomes.
Client-facing delivery is half the mandate. The other half is internal: from your first weeks, you lead enablement programmes designed to raise AI literacy across Merkle’s own workforce. We transform ourselves before we offer to transform anyone else.
What sets this role apart is its orientation toward the future. We are not hiring engineers who optimise within the current state. AI is, by reasonable estimation, the most consequential technology for restructuring how organisations coordinate action, route information, and allocate decision-making authority. Linear hierarchies, siloed channels, static approval chains — these were designed for an information environment thatstarted to shift The person who thrives here sees that shift with clarity, thinks through its second-order consequences, and helps clients prepare for organisational forms that do not yet have names. Mindset comes first; technical proficiency without it is insufficient.
Key Responsibilities
1. Client-Facing Consulting & Delivery
2. Strategic Foresight & Scenario Thinking
3. Internal Enablement & Workforce Transformation
4. AI Practice & Solution Architecture
5. Ecosystem Building
Requirements:
Nice to have:
About this challenge:
This is not an incremental hire into an established team. We are building something new, and early hires will shape what it becomes.
*Work visa sponsorship is not available.For local documentation (NIF, NISS), please consult Portuguese authorities.
Additional Information
Benefits andperks
🌴25 vacation days
🤝Enjoy 2additionalvolunteering days to support your passion project
💖Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental HealthFirst Aider and EmployeeAssisstanceprogram to support your well-being
🏥Health insurance (also possible for family members)
💻Cutting Edge Technology & Latest IT tools
🏢Software-house environment
⌛Agile and Flexible working hours
🌍Hybrid work system (remote friendly)
✈️Digital nomad policy
🚀Focus on career development
🎓Full access to Dentsu Academy, our global online learning platform
🍻Beers, foosball, and ping-pong! #workhardplayhard
🥐Free breakfast every secondWednesdayof the month
🛍️Employee discounts
🎉Team & Company events
💸Referral bonus program
*At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society."
We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplacefreefrom discrimination and harassment.
#LI-Hybrid #LI-MERKLE
Location:
Lisbon
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.