Role
Overview:
The
Lead – Ad Operations (Branding)
is a strategic
role responsible for overseeing all branding campaign executions across
Display, Video, CTV, Native, In-App, and
Rewarded Video
formats. Campaigns are executed through
Managed Services, Xaprio DSP (our proprietary platform), and Deal
Desk.

This
role requires a blend of operational leadership, technical understanding, and
strategic thinking to ensure flawless campaign delivery, infrastructure
improvement, and team performance across global markets.

Key
Responsibilities:

• 
  Lead the
  Branding Operations team
  managing Display, Video, CTV, Native, In-App, and Rewarded Video campaigns.
• 
  Ensure timely setup, optimization, and
  delivery across Managed Services, Xaprio DSP, and Deal Desk.
• 
  Collaborate with
  Client Servicing
  and
  Sales
  teams to convert briefs
  into executable campaigns and measurable outcomes.
• 
  Work with
  Product and Tech
  teams to
  improve campaign infrastructure, workflow automation, and delivery systems.
• 
  Take
  complete ownership
  of delivery,
  quality, revenues, and P&L for the Branding vertical.
• 
  Manage deal activations and pacing across
  The
  Trade Desk (TTD)
  and
  DV360
  - expertise with both is mandatory.
• 
  Ensure adherence to
  brand safety,
  viewability, and fraud protection
  using tools like
  IAS, MOAT, Pixalate, and Human.
• 
  Drive innovation by adopting new ad formats, contextual capabilities, and
  data-driven optimization methods.
• 
  Build, mentor, and grow a
  high-performance
  operations team
  aligned with business and client goals.
• 
  Work closely with the Marketing team to help promote Xapads’ branding offerings through case studies and success
  stories.
  

Requirements

• 
  7–9 years
  of experience in
  Programmatic or Digital Advertising Operations (Branding vertical).
• 
  Proven expertise in
  Display, Video, CTV,
  Native, and In-App
  campaign management.
• 
  Proven expertise in
  Deals setup,
  management, and optimization across TTD,
  DV360, Amazon DSP,
  and similar platforms.
• 
  Strong understanding of
  Programmatic
  Guaranteed (PG), PMP, and Open Exchange delivery models.
• 
  Knowledge of adtech ecosystem - DSPs, SSPs, Deal IDs, and measurement tools.
• 
  Proficiency in campaign pacing, optimization, bid log analysis, and
  troubleshooting.
• 
  Experience working with global markets -
  US,
  UK, Russia/CIS, MENA, SEA, APAC, LATAM.
• 
  Strong communication and leadership skills; proven ability to manage teams and
  cross-functional coordination.
• 
  Analytical mindset with focus on data accuracy, performance, and process
  hygiene.

What
We Offer

• 
  Opportunity to lead
  Branding Operations
  for one of India’s most awarded adtech companies.
• 
  Work across
  Xaprio DSP, Deal Desk,
  and other proprietary
  platforms.
• 
  Exposure to
  global markets and top-tier
  agencies and brands.
• 
  A culture that
  values innovation,
  accountability, and collaboration.

HOW
TO APPLY
To
apply for this position, send an email to our careers mailbox (
careers@xapads.com
). In
the email make sure to include your resume and any additional information you
would feel relevant for this role.