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BD Interventional (BDI) focuses on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological, and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures.
The LATAM Marketing Manager for Surgical Solutions will be responsible for developing and implementing marketing strategies for the surgical solutions portfolio in the Latin American region, with the goal of driving growth and market share for BD BRASIL.
Develop and execute strategic and tactical marketing plans for the surgical solutions portfolio in Latin America, aligned with the company’s global objectives.
Conduct comprehensive market analyses, including trends, competitors, customer needs, and growth opportunities.
Define product positioning and key messages for the different markets across Latin America.
Work closely with local sales teams to ensure proper implementation of marketing strategies and support the achievement of commercial objectives.
Manage new product launches, from planning through execution and post‑launch follow‑up.
Develop and manage the marketing budget for the region, ensuring efficient allocation of resources.
Monitor and analyze the performance of marketing campaigns, making adjustments as needed to optimize results.
Establish and maintain strong relationships with KOLs (Key Opinion Leaders) and healthcare professionals in the region.
Ensure compliance with all local regulations and ethical standards within the medical device industry.
Train and support sales teams on products and marketing strategies.
Bachelor’s degree in marketing, Business Administration, Health Sciences, or a related field.
Master’s degree in marketing or an MBA is a plus.
Minimum of 7 years of progressive experience in product marketing, preferably in the medical device or pharmaceutical industry, with a focus on surgical solutions.
Demonstrated experience managing marketing activities for the Latin American region.
Strong understanding of healthcare markets and regulatory dynamics in Latin America.
Excellent verbal and written communication skills in Spanish, English, and Portuguese (fluency required).
Proven ability to develop and execute successful marketing strategies that drive business results.
Ability to work effectively in a matrixed, cross‑functional environment.
Strong analytical skills and the ability to make data‑driven decisions.
Proactive, results‑oriented, and able to work under pressure.
Availability to travel frequently throughout the Latin American region (30% - 40% of the time).
“BD values equity in the workplace without discrimination for any disability, class, ethnicity, age, religion, gender identity or sexual orientation.”
Required Skills
Optional Skills
BRA San Paulo - Rua Alexandre Dumas
MEX Mexico City - Lomas de Chapultepec
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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