Job Description

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

The LATAM eCommerce Marketing Specialist is responsible for the end-to-end management of advertising, merchandising, and partner relationships across e-commerce marketplaces such as Amazon and Mercado Libre in 2–3 target countries. This is a high-impact, tactical role focused on driving sales growth and hitting performance targets.

Key Responsibilities

1. Advertising

• Campaign Management: Lead the execution and optimization of advertising across Amazon, Mercado Ads, and other marketplace platforms to drive incremental growth and improve efficiency.
• Budget Allocation: Manage and optimize monthly advertising budgets across multiple countries, ensuring spend aligns with seasonal peaks, product launches, and promotional priorities.
• Performance Analytics: Monitor KPIs and performance metrics to refine bidding strategies, keyword targeting, and overall campaign effectiveness.

2. Merchandising & Content

• Listing and Brand Excellence: Oversee the setup and optimization of product listings, including SEO-friendly titles, bullet points, enhanced content, and high-quality imagery. Leverage A+ Content and Brand Stores to create a cohesive and compelling brand story.
• Promotional Calendar Alignment: Plan and execute marketing strategies for key high-traffic events such as Prime Day, Buen Fin, Hot Sale, holidays, and other seasonal campaigns.

3. Relationship Management

• Platform Relations: Serve as the primary point of contact for e-tailer advertising representatives and collaborate with retail account contacts as needed.
• Distributor Partnership: Own the marketing relationship with regional distributors to ensure localized marketing initiatives are executed effectively and aligned with overall strategy.

Qualifications

• 1–3 years of hands-on experience with a strong understanding of Amazon Advertising and Mercado Ads
• Ability to analyze data and translate metrics into actionable insights
• Strong communication skills with experience managing distributor/partner relationships and internal stakeholders
• Bilingual in English and Spanish, with strong written and verbal communication skills in both languages

Additional Information

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.