Job Description

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About Our Clients

Our client is a Dubai-based performance marketing agency managing nine figures in annual Google Ads spend across more than 180 e-commerce brands worldwide. They generate millions of visits every year, and building an AI-first landing page engine designed to create high-converting advertorials, comparison pages, listicles, and product pages at scale.

As part of their AI-first approach, they leverage advanced tools such as Claude, Manus, and proprietary automation systems to streamline landing page production and conversion optimization. They are looking for a Landing Page Expert to lead the strategy, creation, and optimization of advertorials, comparison pages, listicles, and product landing pages that drive measurable business results.

Responsibilities

• Own the end-to-end landing page production process, from strategy and planning to deployment and optimization.
• Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns.
• Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments.
• Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production.
• Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources.
• Create and test multiple landing page variants across different brands and product categories.
• Analyze landing page performance data and identify opportunities to improve conversion rates.
• Conduct competitor, customer, and market research to uncover winning messaging, objections, and emotional triggers.
• Develop and maintain swipe files, copy frameworks, and landing page best practices.
• Perform quality assurance reviews to ensure accuracy, persuasion, user experience, and mobile responsiveness.
• Build and document SOPs for landing page creation, optimization, and AI-assisted workflows.
• Stay current with direct-response marketing trends, conversion rate optimization techniques, and emerging AI tools.

Requirements

• Proven experience creating landing pages for e-commerce, direct-response, performance marketing, or DTC brands.
• Hands-on experience using AI tools such as Manus, Claude, ChatGPT, or similar platforms as part of a content or landing page production workflow.
• Strong understanding of comparison pages and their role within Google Ads and high-intent search traffic campaigns.
• Demonstrated experience creating advertorials, listicles, product pages, or other direct-response marketing assets.
• Deep knowledge of conversion-focused copywriting principles, customer awareness levels, persuasion frameworks, and buyer psychology.
• Experience conducting customer research, competitor analysis, and messaging development.
• Strong understanding of conversion rate optimization (CRO) and landing page performance metrics.
• Ability to manage multiple projects simultaneously in a fast-paced remote environment.
• Highly proactive, self-directed, and comfortable taking ownership of strategy and execution.
• Excellent written English communication skills.

Preferred Qualifications

• Experience with Google Ads, paid acquisition funnels, or media buying environments.
• Background in affiliate marketing, performance marketing agencies, or DTC e-commerce brands.
• Experience with Shopify, Replo, Instapage, Unbounce, Webflow, or similar landing page platforms.
• Familiarity with A/B testing methodologies and experimentation frameworks.
• Knowledge of direct-response marketing resources such as Breakthrough Advertising, Great Leads, Cashvertising, or $100M Offers.
• Experience writing native advertising content for platforms such as Taboola or Outbrain.

Benefits

• Competitive USD salary based on experience and expertise.
• Fully remote work environment.
• Flexible schedule with overlap across Dubai and European business hours.
• Direct collaboration with experienced media buyers and performance marketers.
• Access to industry-leading AI tools and technologies.
• Annual company retreat and team-building events.
• Wellness allowance and paid time off.
• Long-term growth opportunities within a rapidly scaling global organization.