Job Description

Key Responsibilities

1. E-commerce Supervision & Local Operations (35%)

 Naver Ecosystem: Supervise daily execution of TP (Edmart) on Naver Brand Store / Smart Store. Audit product listing, Product Detail Page (PDP) quality, SEO tags, and price integrity. Review Naver Biz Advisor data weekly, and translate insights into actionable feedback for TP.

 Coupang: Monitor performance of the brand's self-operated store, ensure brand guidelines and pricing strategy remain consistent across all platforms.

 Platform Relations: Serve as the local contact to maintain relationships with Naver Beauty Category Manager and Coupang Category Manager.

 Cross-department Coordination: Liaise between Seoul and Shanghai visual teams to ensure Korean copy and local aesthetic standards meet requirements.

2. KOL & Creator Marketing (45%)

 Agency Management: End-to-end management of KOL/MCN Agency. Review creator lists, approve campaign briefs, and evaluate content scripts/videos/blog posts to ensure consistent brand messaging.

 Campaign Execution: Manage sample shipping, campaign timelines, and deliverable tracking. Ensure KOL content correctly links to Naver Store and Coupang brand store.

 Performance Tracking: Responsible for ROI/ROAS tracking of each KOL activation. Consolidate data including reach, engagement, click-through rate, and attributed sales into a weekly report for Asia-Pacific leadership.

 Group Buying (공구): Coordinate mid-tier and micro creators to launch social commerce group buying, directly driving traffic to Naver and Coupang stores.

3. Data, Reporting & Strategy Support (20%)

 Weekly Business Reporting: Consolidate data from Naver, Coupang and KOL campaigns into a one-page weekly report for the Asia-Pacific team.

 Sales Event Support: Support planning and execution of major sales events (Black Friday, year-end sales, brand anniversary) from the perspective of local operations and marketing.

 Market Intelligence: Continuously update the team on local competitor dynamics, new KOL content trends, and category changes of Korean beauty devices.

Job Requirements

Mandatory:

 3 – 5 years of hands-on experience in local digital marketing, e-commerce or creator marketing in South Korea.

 Industry Background: Prior experience in beauty, skincare, lifestyle or consumer electronics is preferred.

 Proficient in Naver E-commerce: Deeply familiar with Naver Smart Store / Brand Store ecosystem, Naver Blog/Cafe culture, and Naver Shopping Live. Able to interpret Naver Biz Advisor reports and understand the standard of "good performance".

 KOL Marketing Experience: Have experience managing creator campaigns on Instagram, YouTube, and Naver Blog. Understand Korean consumer psychology, and can distinguish what content feels "authentic" versus what feels "overly promotional".

 Bilingual Capability: Native Korean + Business-level English (written and verbal). Daily communication with the Asia-Pacific international team is required.

 Data Sensitivity: Proficient in Excel; Able to operate e-commerce backend data and translate figures into clear business narratives.

Preferred:

 Previous work experience in TP (third-party operation) or e-commerce agency.

 Familiar with Naver or Coupang seller backend and advertising tools.

 Existing network of Korean beauty/lifestyle KOLs or MCN contacts.

 Experience coordinating live stream e-commerce.

What We Offer

 Competitive base salary + performance bonus tied to Naver Store GMV and KOL campaign ROAS

 Hybrid work flexibility

 Direct exposure to Asia-Pacific leadership and clear career progression path

 As a founding local team member for a global premium beauty device brand re-entering South Korea, you will get true business ownership

 How to Apply: Please send your resume (English or Korean) and a brief description of the most successful KOL or e-commerce campaign you have managed to [email address].