Job Description

Job Title: KOL Operations Manager – TikTok (Indonesia Market)
Location: North Jakarta, Indonesia
Salary: RMB 10,000 – 15,000 / month
Hiring Type: Full-time
Reports to: Marketing Manager
Team Size: 1 HC (team lead role)

We are looking for a proactive and dynamic KOL Operations Manager to lead and expand our TikTok influencer marketing operations in Indonesia

The ideal candidate will be responsible for identifying, onboarding, and managing TikTok influencers to increase brand awareness, audience engagement, and drive sales growth in the Indonesian market.

Key Responsibilities

1. KOL Strategy Development

• Develop and implement TikTok influencer marketing strategies aligned with brand objectives and Indonesian market trends.

• Design campaigns that increase engagement, brand awareness, and conversion.

• Set clear KPIs and measurable performance targets.

2. KOL Research & Identification

• Identify and recruit top-tier and micro TikTok influencers in Indonesia.

• Build and maintain a database of influencers aligned with brand values and target audience.

• Monitor emerging creators and trends on TikTok.

3. Campaign Execution & Management

• Manage the end-to-end execution of influencer campaigns:

  • Campaign briefing

  • Content production

  • Campaign launch

  • Performance analysis

• Ensure influencer content aligns with brand voice and marketing strategy.

4. Collaboration & Negotiation

• Negotiate contracts, collaboration terms, and compensation with influencers and agencies.

• Work closely with internal teams (creative, marketing, PR) to ensure campaign alignment.

5. Performance Tracking & Reporting

• Track campaign performance metrics including:

  • Engagement

  • Reach

  • Conversion

  • ROI

• Provide performance reports and optimization recommendations.

6. Community Building

• Build long-term relationships with influencers for repeat collaborations.

• Engage with influencer audiences to maintain positive brand sentiment.

7. Market & Competitor Insights

• Monitor competitors' influencer marketing strategies.

• Analyze trends in the Indonesian influencer marketing ecosystem.

Requirements

• Bachelor's degree preferred

• Age under 30 preferred

• Minimum 2 years of management experience

• Experience managing at least 3 KOL specialists

• Proven experience in influencer marketing / KOL management

• Strong understanding of TikTok ecosystem and trends

• Experience working in Indonesia or Southeast Asia markets

• Excellent negotiation and communication skills

• Creative mindset and ability to develop viral content ideas

• Fluent in Bahasa Indonesia and English

• Highly organized and capable of managing multiple projects

Additional Requirements

• Existing Indonesia KOL network (2000+ influencers preferred)

• Experience managing monthly KOL collaboration budget USD 10,000

• Ability to allocate and manage influencer marketing budgets

Preferred Experience

• Experience working in lifestyle, fashion, or e-commerce brands

• Existing TikTok influencer network in Indonesia

Interview Process

2 Rounds

1. HR + Marketing Manager

2. Business Department Head

Work Location

North Jakarta, Indonesia

Tanjung Priok District