Job Description

KOL Operations 达人运营

Hangzhou

Experienced

Full-time

Responsibilities

Job Positioning This core execution role oversees overseas influencer marketing, independently managing the full end-to-end cycle of influencer partnership development, negotiation, implementation and review across TikTok, Instagram and YouTube. Focused on social media content seeding and conversion growth for DTC brands overseas, the incumbent acts as the key operator for the team’s influencer channel expansion, content rollout and performance iteration. Job Responsibilities 1. Expansion & Asset Accumulation of Overseas Influencer Resources Proactively source and bulk-recruit overseas creators on TikTok, Instagram and YouTube. Continuously expand a portfolio of high-quality influencers via multi-channel approaches, build, update and meticulously manage the company’s influencer database to achieve sustainable accumulation and repeated utilization of influencer assets. 2. Proactive Multi-Channel Business Development & Negotiation Initiate outreach to influencers through diverse avenues including creator marketplaces, MCN agencies, social media direct messages, content screening and targeted manual searches. Independently close seeding collaborations without relying on passive platform matching, and efficiently push forward creator onboarding and partnership execution. 3. Full-Cycle Closed-Loop Execution of Influencer Collaborations Independently handle all stages of influencer partnerships: creator screening and evaluation, cooperation proposal communication, commercial term negotiation, sample delivery tracking, content script alignment, creative review and confirmation, and post-publication performance monitoring. Ensure every collaboration is fully delivered with no gaps or omissions in the workflow. 4. Data Tracking & Campaign Post-Mortem Regularly compile and analyze performance metrics of influencer content, including views, engagement, reach, traffic diversion and conversions. Precisely attribute conversion performance using custom tracking links and discount codes, and deliver standardized regular review reports to provide data-backed insights for strategy optimization. 5. Establish Standard Operating Procedures & Influencer Management System Document reusable SOPs for influencer BD and collaboration, build a tiered influencer classification system and quality evaluation framework. Differentiate exposure-focused and conversion-focused influencer archetypes, and continuously refine creator screening criteria and workflow efficiency. 6. Performance Iteration & Strategic Optimization Take ownership of influencer campaign outcomes. Evaluate creators’ genuine quality, audience fit and content performance based on data, proactively iterate core strategies covering creator selection, collaboration formats and budget allocation, and steadily boost overall content seeding and conversion efficiency. 职位定位： 本岗位为海外达人营销核心执行岗，独立负责TikTok、Instagram、YouTube全渠道达人合作的开发、洽谈、落地、复盘全链路闭环工作。聚焦DTC海外社媒内容种草与转化增长，是团队达人渠道拓展、内容落地、效果迭代的核心执行角色。 岗位职责： 1. 海外达人资源拓展与沉淀 负责TikTok/Instagram/YouTube海外达人资源的主动挖掘与批量开发，通过多渠道持续扩充优质达人矩阵，建立、更新并精细化运营公司达人资源库，实现达人资源的持续沉淀与复用。 2. 多渠道主动BD洽谈 依托平台渠道、MCN机构、社媒私信、内容筛选、主动检索等多元方式主动触达达人，自主完成合作种草，不依赖平台被动匹配，高效推进达人建联与合作落地。 3. 达人合作全链路闭环执行 独立负责达人合作全流程：达人筛选评估、合作方案沟通、商务条款洽谈、样品寄送跟进、内容脚本对接、素材审核确认、发布上线追踪，确保每一条合作链路完整落地、无遗漏、无断档。 4. 数据监测与项目复盘 负责达人内容数据的日常统计与整理，包含播放、互动、曝光、引流及转化数据，依托专属链接、折扣码等工具精准溯源达人转化效果，定期输出标准化复盘报告，为策略优化提供数据支撑。 5. 流程SOP与达人体系搭建 沉淀可复用的达人BD合作SOP、达人分级体系与质量评估方法论，区分曝光型、转化型达人模型，持续优化达人筛选标准与合作链路效率。 6. 合作效果迭代与策略优化 对达人合作结果负责，基于数据判断达人真实质量、受众匹配度与内容效能，主动迭代达人选择、合作形式、投放配比等核心策略，持续提升整体种草与转化效率。

Qualifications

Competency Requirements (BD & Growth Mindset) 1. Possess mature business BD thinking and proactive development capabilities. Take initiative to reach out and drive negotiations, with strong stress tolerance. Able to handle constant rejections from influencers and continuously optimize communication tactics efficiently. 2. Grasp fundamental overseas DTC conversion logic. Skilled at accurately tracking influencer traffic and conversion performance via custom tracking links, discount codes and landing pages to deliver quantifiable, traceable results. 3. Clearly distinguish between brand exposure-focused collaborations and sales conversion-focused partnerships. Flexibly adjust influencer portfolio and cooperation strategies in alignment with the company’s phased business objectives. Ideal Candidate Profile 1. Highly goal-oriented with exceptional execution skills. Deliver closed-loop project management with meticulous follow-up and outstanding task organization capabilities; capable of managing multiple influencer projects concurrently without chaos or lost deals. 2. Adopt refined operational thinking beyond basic outreach and content posting. Evaluate influencer partnerships from funnel and growth perspectives, with heavy focus on data, performance metrics and iterative post-campaign reviews. 3. Ambitious and self-motivated. Comfortable with cold outreach and proactive breakthroughs, equipped with strong problem-solving skills and resilience under pressure. Preferred Qualifications 1. Hands-on influencer BD experience with overseas DTC brands, independent websites or consumer goods brands, with solid understanding of overseas social media seeding mechanisms. 2. Existing overseas influencer resources, MCN partnerships or private creator contact pools are highly preferred. 3. Basic social media data analytics skills, able to independently verify influencer data authenticity, assess audience fit, content quality and monetization potential. 能力要求（BD&增长逻辑）： 1. 具备成熟的商务BD思维与主动开拓能力，敢于主动建联、推进谈判，抗压性强，能够持续面对达人拒绝并高效迭代沟通方式。 2. 具备基础的海外DTC转化逻辑，熟练运用专属链接、优惠码、落地页追踪等方式精准统计达人引流与转化效果，实现效果可量化、可追溯。 3. 能够清晰区分品牌曝光型合作与成交转化型合作，根据公司不同阶段业务目标，灵活调整达人结构与合作策略。 岗位画像： 1. 目标感强、执行力突出，做事闭环、跟进细致，具备极强的事项管理能力，多线程并行跟进达人项目不混乱、不丢单。 2. 具备精细化运营思维，不局限于简单建联发稿，能够以“漏斗思维、增长思维”看待达人合作，重视数据、效果与复盘迭代。 3. 年轻有冲劲，主动性高，敢于陌生建联与主动突破，具备优秀的问题解决能力与抗压能力。 加分项： 1. 拥有海外DTC、独立站、消费品牌达人BD实操经验，熟悉海外社媒种草逻辑。 2. 自带海外达人资源、MCN渠道或私域达人渠道者优先。 3. 具备基础社媒数据分析能力，可独立判断达人数据真实性、受众匹配度、内容质量与变现潜力。

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