海外KOL经理/资深经理
广州
全职
海外业务板块
职位描述
1.根据公司全球业务的发展战略,制定并执行国际KOL营销计划,提升品牌在海外市场的影响力和知名度; 2.负责发掘、筛选和管理海外KOL,建立并维护与KOL的长期合作关系,确保KOL活动与品牌形象一致; 3.策划和实施KOL合作项目,包括但不限于品牌合作推广、产品评测、社交媒体活动等; 4.分析KOL活动的效果,制定评估标准,定期汇报活动成果,优化后续KOL合作策略; 5.与国际各市场推广团队紧密合作,整合KOL资源,支持品牌的整体传播和营销策略。
职位要求
1.熟悉KOL及影响力营销的运作模式,具备敏锐的市场洞察力; 2.具备良好的数据分析能力,能够根据数据反馈调整KOL合作策略; 3.具备良好的危机管理经验和应急处理能力,能够在高强度工作环境中高效应对复杂任务。
投递

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.
For more information, please visit https://heyxpeng.com.