Job Description

海外KOL营销（西语区）

Shenzhen

Responsibilities

1. Responsible for collaborating with KOLs in Spanish-speaking countries to meet the needs of both daily promotion and special campaigns. 2. Continuously discover and maintain KOLs and potential creators in the Lifestyle/Maker/DIY/Craft/Tech and other categories to build a target resource pool, and independently manage each collaboration end to end, from first contact through idea generation, budget negotiation, and signing. 3. Coordinate with external service providers, agencies, and local distributors to keep an always-on collaboration with local KOLs across LATAM countries, managing resources like a project manager to drive greater reach and deeper market insight. 4. Actively expand into new audiences and LATAM countries, using audience insights to optimize content strategy, enhance user engagement and brand favorability, and turn casual observers into loyal fans. 5. Track and analyze performance: organize campaign data, monitor content results, and turn numbers into clear insights that help the team optimize content strategy and resource allocation. 6. If you have the potential and strong planning skills, lead the planning and operation of regional events or product launch campaigns, with real space to grow and prove yourself

Qualifications

1. Bachelor's degree or above, with native or professional-level Spanish across reading, writing, and speaking. Strong English is a significant plus. 2. Minimum of 3 years of relevant experience in KOL/influencer marketing, creator partnerships, or social media marketing. 3. Deep familiarity with the LATAM social and cultural landscape — you navigate local nuances with ease and can communicate and negotiate confidently with local creators and partners. 4. Social media savvy, familiar with the content logic and operations of Instagram, Facebook, YouTube, and TikTok. 5. Data-driven thinking; you track and review performance, read audience and content signals, and optimize strategy and resource allocation accordingly. 6. Strong project management skills, able to manage multiple long-term projects at once, with clear pacing and priority management. 7. Familiarity with AI tools, and the ability to use them to improve efficiency in areas like reporting, data analysis, or content creation. Bonus points 1. Experience living, studying, or working in a major LATAM country, with an understanding of local culture and user behavior in Mexico, Argentina, Chile, Colombia, or Peru. 2. Experience with technology, digital, hardware, or gaming brands. 3. Basic knowledge of or interest in 3D printing or maker culture. 4. Have at least one real passion you enjoy digging into — whether tech, DIY, photography, RC models, or the outdoors. We admire people with a genuine drive to learn about what they love :) 5. Basic to intermediate Portuguese is a plus.

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