Li Auto

海外社媒与KOL营销经理

Li Auto  •  Onsite  •  4 days ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

海外社媒与KOL营销经理
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
1. 根据国际品牌策略、国际业务规划、公司级新闻,制定高互动性的理想汽车的海外社交媒体官渠(Facebook, Instagram, LinkedIn等)内容规划和管理日常运营;
2. 配合全球品牌活动或者整合营销campaign,协同海外各国家市场内容执行一致性;
3. 识别国家优质内容并在海外社媒进行传播放大;
4. 挖掘并维护核心KOL/KOC,建立长期合作关系,跟踪合作效果并优化ROI;
5. 借助成熟效果监测系统,建立并维护社媒管理标准和效果数据分析体系,持续优化官渠社媒运营。
职位要求
1. 5年以上海外社媒营销和KOL营销相关经验;
2. 充分理解海外社媒平台内容营销特性和海外文化差异(欧美、中东等);
3. 精通社媒平台算法并熟练使用社媒分析工具;
4. 具备国际化的创意策划能力与视觉审美(可展示过往案例)。
加分项:
1. 有海外生活或者工作经历;
2. 汽车行业经验。
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
Social Media