Bambu Lab

海外KOL运营(亲子家庭方向)

Bambu Lab  •  Onsite  •  2 months ago
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Job Description

海外KOL运营(亲子家庭方向)深圳全职市场&销售 - 销售运营热招职位职位描述岗位目标:
深耕英语区社媒生态(YT, IG, TikTok),通过链接亲子类KOL建立优质内容资源,不断增加拓竹作为3D打印机的Go-to choice在亲子市场的声量覆盖率。
你要做的事:
1. 与KOL展开内容共创,完成从创意发想到执行落地的全流程。
2. 挖掘并维护KOL资源,积累可长期、稳定合作的KOL人才库,以应对不同日常推广及专项campaign的需要。
3. 运营亲子人群,通过洞察人群特点来优化内容策略,提升用户黏性和品牌好感度,把"路人"变"真爱粉"。
4. 协调外部服务商,像项管一样调度资源,撬动更高的传播声量与更深的市场洞察。
5. 如果你有潜力,你还将主导亲子社媒矩阵号的策划和运营,协同多职能模块,驱动亲子市场用户的增长。
职位要求我们希望你:
1. 本科及以上学历,英文水平给力,能够通过邮件与视频会议高效地与海外创作者交流协作。
2. 海外社媒5G冲浪者,了解 YouTube、Instagram、TikTok 等主流平台的内容逻辑与传播机制。
3. 有"重人际沟通"的工作经验,擅于倾听和对话。
4. 能够精准洞察海外家庭的生活场景,将技术和卖点翻译成家长可感知的价值。
5. 较强的共情力,了解亲子社交逻辑,擅长从亲子教育的细碎日常中挖掘用户刚需,将点滴情绪转化为能引发社区共鸣的高感性内容素材。
6. 办事靠谱,遇事能冲——不是因为被推着走,而是你发自内心想把事做好。
7. 如果你也恰好在运营自媒体(国内海外都可以),欢迎给我们分享你的社媒账号。 投递
Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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