xTool Retail Studio

区域KOL营销岗(北美)

xTool Retail Studio  •  Onsite  •  3 months ago
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Job Description

区域KOL营销岗(北美)深圳社招全职职位描述职位描述
(1)负责 YouTube, Instagram, TikTok 等海外平台的红人推广的对接和执行;
(2)负责 KOL 的识别、开拓与商务谈判,建立多梯度的红人矩阵,持续丰富品牌资源库;
(3)经营与海外优质红人的长期合作关系,通过深度绑定提升品牌在垂直领域的曝光度与品牌护城河;
(4)根据xTOOL的品牌调性和产品在全球营销的需求,指导 KOL 产出符合品牌调性且具本地化吸引力的创意内容;
(5)针对新品发布制定专项 KOL 营销方案,确保内容产出的创新性与长效传播力,助力产品快速破圈;
(6)配合各市场functional team进行campaign的落地;
(7)整合 KOL 资源参与全域营销活动,提升品牌全球影响力;
(8)实时追踪推广数据,分析转化效果与投入产出比,并根据市场反馈快速迭代推广策略。职位要求职位要求
(1)本科及以上学历,2-4年海外 KOL 营销经验,熟悉海外社媒生态与出海品牌推广模式;
(2)英语可作为工作语言,具备优秀的商务谈判技巧,有海外留学或生活背景者优先;
(3)具备一定审美标准和内容策划能力,能将产品卖点精准转化为本土化流行内容;
(4)拥有较为成熟的消费级智能硬件的红人合作链路实操经验,能熟练运用主流红人数据分析工具进行资源筛选;
(5)具备极强的自驱力与执行力,具备结果导向思维,能高效推进项目落地。 投递
xTool Retail Studio

About xTool Retail Studio

Empowering Retail Innovation with On-Site Customization

Transform your retail space into an experience destination. At xTool, we provide cutting-edge in-store customization solutions that allow brands to:

Attract more customers with personalized, on-demand products.

Deliver unforgettable shopping experiences that build loyalty.

Boost engagement and revenue through the power of real-time customization.

Our retail-ready technology is trusted by leading brands across industries like fashion, luxury, beauty, and beyond. From laser engraving to apparel printing, our solutions handle 500+ materials, enabling endless possibilities for unique product personalization.

With xTool, your store becomes a memory factory—where every customer leaves with a story, not just a product.

Let’s redefine retail together.

Industry
Manufacturing & Production
Company Size
51-200 employees
Headquarters
Shenzhen, CN
Year Founded
2013
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