Whale

KOL 运营 / 营销经理

Whale  •  Onsite  •  2 months ago
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Job Description

KOL 运营 / 营销经理杭州全职互联网 / 电子 / 网游职位描述岗位综述
作为增长团队核心成员,负责全球海外市场达人(KOL/KOC)矩阵搭建与合作全链路管理,聚焦3C / 智能硬件品类。通过精准挖掘优质创作者、高效商务合作与内容共创,传递产品价值,放大品牌声量,为业务增长提供高质量内容资产与流量支撑。
核心职责
- 全球 KOL 拓展与建联:在 YouTube、TikTok、Instagram、X 等主流海外平台,完成 3C / 硬件类达人挖掘、筛选、建联、样机寄送与长期关系维护。
- 内容合作策略:提炼3C / 智能硬件产品核心卖点,制定达人内容指南,与创作者深度对齐传播策略,确保内容符合平台调性且精准传递产品价值。
- 素材复用与分发:筛选高潜力达人原创内容,统筹二次剪辑与多渠道分发,最大化内容长尾价值。
- 数据与效果优化:实时追踪播放、互动、转化等数据,持续优化达人筛选标准、合作模式与投放效率。职位要求任职要求
- 硬性背景:统招本科及以上背景,有成熟海外市场 / 出海营销经验,聚焦 3C、智能硬件、消费电子类产品优先。
- 英语能力:英语流利(听说读写精通),可独立完成海外商务谈判、合作沟通与英文文案对接。
- 专业能力:熟悉海外红人营销全链路,了解创作者生态、平台算法与行业合作报价。
- 内容敏感度:具备内容审美,能判断传播潜力,可指导达人产出符合品牌调性的优质素材。
- 结果导向:强执行力、目标感,能按期完成达人合作指标,用数据驱动优化。 投递
Whale

About Whale

Whale is a Singapore-based enterprise AI company building AI-native solutions that transform how businesses operate, make decisions, and engage with customers. Its product suite—spanning spatial analytics, voice intelligence, generative content, and AI agents—helps organizations automate complex workflows and turn real-time data into action. Whale’s global investors include Temasek, Linear Capital, BOSCH Ventures, MTR Lab, Singtel Innov8, MDI Ventures, and Gentree Fund.

Whale serves over 600 enterprise customers across over 20 countries. The company is led by a founding team with deep roots in AI, machine learning, and large-scale infrastructure from leading global tech companies.

AI to See, Hear, Express, and Think

Whale provides an enterprise-grade, AI-native product suite designed to power intelligent business operations across physical and digital environments:

• SpaceSight – An AI-powered video analytics and audit platform for commercial spaces, enabling businesses to see and understand customer traffic, in-store behavior, and operational performance.

• Echo – An enterprise voice intelligence platform that helps businesses hear and analyze conversations with advanced speech recognition, semantic analysis, and sentiment detection.

• Harbor – A content management cloud for marketing and sales teams to express at scale, featuring AI-generated content, structured asset organization, and automated cross-channel delivery.

• Alivia – A suite of enterprise-level AI agents that think, built for knowledge management, intelligent search, and task orchestration—powered by large language models (LLMs) and vision-language models (VLMs).

With over 60 fine-tuned private AI models built specifically for enterprise use, Whale continues to invest heavily in generative AI, IoT infrastructure, and data operations.

Industry
IT & Software
Company Size
51-200 employees
Headquarters
Singapore, SG
Year Founded
2017
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