Bambu Lab

英语区域KOC运营

Bambu Lab  •  Onsite  •  2 months ago
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Job Description

英语区域KOC运营深圳全职市场&销售职位描述岗位目标:
深耕英语区社媒生态(YT, IG, TikTok, FB),通过链接海量 KOC 建立品牌内容资源。不仅要在 3DP 垂直圈层稳固口碑,更要通过创意活动驱动品牌向Maker 及Mainstream圈层突破。
你要做的事:
1. 负责 YouTube, Instagram, TikTok, Facebook 等平台的 KOC 挖掘与建联。针对不同平台属性分层运营,建立高粘性的创作者资源池。
2. 策划并引导 KOC 产出真实、高频、极具感染力的类 UGC 内容,确保品牌在社媒上有持续且有效的声量覆盖。
3. 在 Campaign 期间,将卖点转化为KOC易理解,用户易吸收的创意Brief,让合作内容都能精准传递产品的差异化价值。
4. 策划以KOC为主导的社媒事件,通过口碑传播大幅提升品牌在海外社区的好感度与信任值。
5. 在深耕硬核 3DP/Maker 圈层的同时,主动探索产品在亲子、潮玩、家居装饰等主流场景的应用,协同多模块实现品牌破圈增长。
职位要求我们希望你:
1. 具备优秀的英语听说读写能力,能够通过邮件和视频自如地与海外创作者深度沟通。
2. 熟悉 YT/IG/TT/FB 的分发逻辑与内容偏好,对"好的创作者"和"好的内容"有直觉敏锐度。
3. 极强的学习能力,能够快速掌握产品及业务生态,不仅能快速理解技术,还能用"人话"拆解技术。
4. 擅长通过活动机制调动 KOC 的积极性,对产出质量和传播数据负责。
5. 具备清晰的逻辑思维,能够高效配合团队,确保 Campaign目标的准时、高质量达成。
加分项:
- 对 3D 打印、DIY 文化或智能硬件有浓厚兴趣,能听懂硬核玩家的语言。
- 个人运营过自媒体账号(不限平台),懂内容痛点与流量逻辑,具备站在创作者视角反推策略的能力。
- 掌握基础短视频剪辑与封面设计技能,能快速产出二次传播素材。
- 至少有一个热爱的兴趣领域,对其有足够理解与钻研。无论是科技、DIY、摄影、航模还是户外探索,我们欣赏对所爱之物有学习力、有投入感的人。 投递
Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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