Job Description

· Build up market leading, quality brand image as brand custodian.

· Understand market trends and customer needs.

· Ensure compliance to corporate guidelines

· Ensure adherence to regional and corporate guidelines for marketing activities to be deployed and adopted in the country

· Be actively involved in SEO efforts (keyword, image optimization etc.)

· Managing online brand and product campaigns to raise brand awareness.

· Control the advertising, publicity & promotion budget. Formulate creative and media agency briefs.

· Plan & implement the public relations strategy to ensure DHL is acknowledged by customers, the media, opinion formers and government as the industry leader.

· Assist in planning, implementing and controlling all advertising activities including TV, press, magazine, outdoor, yellow page directory, poster, and other media.

· Propose suitable advertising media and promotional ideas for all marketing campaigns, ensure implementation if accepted.

· Assist in preparing annual A & P budget, campaign budget, sponsorship items and events.

· Assist in launching customers’ event, organizing event for staffs, purchasing of corporate gifts, printing materials (Name Card & Poster etc.), organizing sales and retail campaign.

· Source, purchase, distribute gift items and control inventory.

· Organize and implement internal and external promotional strategies to support product and service developments and contribute to financial targets.

· Develop, maintain and update corporate, sales and POS materials to ensure they are customer-friendly and informative.

· Administer incentive programs such as staff awards, loyalty points, sales lead, etc.

· Any other Marketing-related duties and tasks assigned by the National Sales Manager.

Job Requirement:

· Bachelor Degree in Marketing, Business Administration or equivalent is required.

· Fluent in Speaking/Reading/Writing English is required.

· Good Computer Skills: MS Word, Excel, Power Point, Internet Email.

· Possess strong leadership skill, time management skill, planning and organizing skills.

· Statistical analysis and Result oriented

· Ability to work under pressure

· Knowledge of Photoshop / Illustrator is an advantage

· 1 or 2 years’ experience in a related capacity.