Versele is a leading manufacturer of high quality food and care products for pet and performance animals with 10 factories in 3 continents. We sell our strong brands in over 85 countries thanks to our team of 1.100 colleagues with a true passion for animals. Our group headquarters are based in Deinze near Ghent. We produce more than 95% of our products in house starting from the best raw materials until the final packed product.
After more than 90 years of expertise since our founding, we are still a rock solid family owned company with a unique culture based on respect, passion and engagement. Our track record of strong growth continues in our long term ambitions based on innovation, high investments, regional expansion and of course our dedicated teams.
Every day, we are nurturing the bond between people and over 25 Million animals with the best nutrition and care products. We take our responsibility to improve the wellbeing of people and animals seriously through a wide range of initiatives. Next to that, we contribute to a better planet through local sourcing, lower CO2 emissions, energy and waste reduction.
In the United States, Versele oversees four core company brands: Versele, Higgins Premium Pet Foods, Cavalor and Roudybush.
· Versele and Higgins Premium Pet foods operate out of Miami, FL and offer a wide assortment of food, treats and supplements for birds, small animals and pigeons. They are committed to providing pets with the highest quality nutrition free of any artificial flavors, colors and preservatives.
· Cavalor operates out of Dalton, GA and produces a complete line of premium horse feed, supplements and care products. They are focused on addressing the unique nutritional issues and challenges in the equine industry and are considered a leading nutrition solution provider.
· Roudybush operates out of Sacramento, CA and is a specialized bird food manufacturer. It offers science-based pellets, nectars, squab, and other diets for companion birds.
We are looking for a dynamic and enthusiastic Key Account Manager Online to strengthen our team.
This is the ideal opportunity for a young professional with fresh ideas and energy who wants to contribute to our e-commerce initiatives. You will play a crucial role in expanding our online presence in the fast-evolving pet care market. In close collaboration with our local and international teams, you will develop and implement the strategic direction for e-commerce platforms and major online retail partners.
1. E-commerce Strategy & Execution
Develop and implement the international e-commerce strategy with a focus on revenue growth, brand visibility, and market position
Actively manage key e-commerce players within the pet industry, including specialized online retailers, omnichannel partners (e.g., Zooplus, Maxi Zoo) and market places (e.g., Amazon, etc).
Identify and develop shop-in-shop opportunities on digital platforms and oversee the integration of our brands within these ecosystems.
Collaborate with marketing, sales, and digital teams to ensure successful product launches, campaigns, and content across e-commerce channels.
Define and optimize pricing strategies per channel and market, aligned with margin objectives and competitive positioning
Monitor key performance indicators (e.g., traffic, conversion, revenue, promotional impact) with a focus on continuous optimization
Take on a strategic advisory role toward local markets for the implementation of e-commerce best practices and brand roll-out
Analyze market trends and developments in online pet retail and translate them into concrete strategies and partnerships
Report regularly to the Global Modern Trade Channel Manager and provide accurate input for forecasting and go-to-market planning
2. Key Accountmanagement
Conduct in-depth analysis of sales, distribution, and market data to identify growth opportunities and risks
Work cross-functionally with sales, marketing, logistics, finance, and customer service for alignment on category management, communication planning, and supply coordination
Lead negotiations at headquarter level and ensure flawless execution with key contacts like category managers, online teams, and supply chain
Report regularly to the Channel Manager with accurate data for forecasting and strategic planning
3. Strategic Support
Support the Channel Manager in rolling out the modern trade strategy in international markets.
Contribute to the optimization of global key account processes
Collaborate with Country Sales Managers to align local needs and opportunities with international plans.
You have approximately 5 years of relevant experience in e-commerce or digital key account management, preferably within FMCG or the pet sector.
You hold a Master’s degree in Marketing, (Business) Economics, or a related field.
You have proven experience with international e-commerce platforms (such as Amazon, Bol.com) and collaborations with key retailers across different markets.
You are fluent in Dutch, French, and English (both spoken and written). Knowledge of additional languages is a plus.
You possess strong strategic insight and a clear affinity with digital growth and innovation.
You have excellent communication skills and are able to convey ideas and insights clearly. You can easily switch between internal stakeholders, external partners, and international teams.
You are a true team player who is open to input, actively seeks collaboration, and contributes to a constructive group dynamic.
You have experience in a B2B context and are explicitly not looking for a B2C position.
You are willing to travel internationally to support clients, partners, and projects.
You are open to cross-functional collaboration and contribute to group discussions with an open mindset.
Flexible working hours: you benefit from flexible working hours, allowing you to maintain a healthy work-life balance.
Salary: a competitive salary in line with the market, depending on your profile and experience.
Electric company car with charging card: you will receive an electric company car including a charging card, enabling sustainable and comfortable mobility.
Fringe benefits: we offer group insurance and hospitalization insurance, ensuring you are well protected.
Meal vouchers: you receive meal vouchers worth €10 per worked day.
Growth opportunities: opportunities to develop yourself within a large, ambitious, and international family business where your contribution truly makes a difference.
Meaningful job: the opportunity to have a positive impact on the lives of pets and their owners worldwide.
Strong team spirit: you will work within a driven and passionate team in a dynamic and growing sector.
Innovative environment: a collaborative workplace that values your ideas and creativity.
Warm family atmosphere: with fun team activities such as the Versele-Laga Run in Deinze, the Versele-Laga Classic cycling event, and much more.
Passionate about pets since 1932.
In just 4 generations, Versele-Laga grew from a small-scale cattle feed company into an international manufacturer of high-quality food and care brand products for pets and performance animals.
Today, we are still a family business but an international manufacturer as well. All in the beating heart of Deinze (Flanders,Belgium). More than 15.5 million animals in more than 85 different countries enjoy our nutrition. Every day. With a wide variety of more than 2000 carefully developed and specialised products, we meet the needs of almost every pet (birds, pigeons, small mammals, dogs, cats, farm animals, etc.)
"At Versele-Laga, we all share the same passion: to nurture the bond between people and pets with the best nutrition and care brand products."
What is our ambition?
Animals are our world. Nurturing the bond between people and pets is what drives us every day. We are proud that every 2 seconds, someone takes care of their pet or performance animal with our quality products.
With our expertise, we guide everyone to the right pet food and care products for all types, breeds and life stages. This is how we want to become your best choice.
