Hasbro

Key Account Manager (S/E Market)

Hasbro  •  Bogotá, CO (Onsite)  •  2 months ago
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Job Description

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Purpose of the Role
The purpose of the Key Account Manager (KAM) position is to drive sales growth and strengthen relationships with key retail accounts by developing and executing tailored strategies that align with Hasbro's business objectives. The role ensures profitability, achievement of quarterly sales targets, and effective management of key performance indicators (KPIs) while maintaining high customer satisfaction and optimizing the Cost of Business (COB).

Responsibilities

  • Achieve quarterly sales targets for assigned key accounts while effectively managing key performance indicators (KPIs).
  • Control the Cost of Business (COB) by applying responsible financial management practices to ensure expenditures align with budget goals and support account profitability.
  • Develop and execute account‑specific sales strategies aligned with Hasbro’s global objectives.
  • Monitor account performance by analyzing sales, margins, inventory levels, Sell-In, Sell-Out, and COB to identify improvement opportunities.
  • Manage and strengthen relationships with key retail accounts to support mutual and profitable growth.
  • Negotiate commercial agreements—pricing, promotions, and payment terms—to ensure healthy account profitability.
  • Collaborate with internal teams (Marketing, Operations, Logistics, Trade) to coordinate promotional campaigns, product launches, and in‑store visibility initiatives.
  • Maintain deep knowledge of Hasbro’s portfolio to develop and execute commercial plans with key customers.
  • Promote the Consumer Products portfolio within key accounts using the “One Voice Strategy” across brands and the Andean Region.

Specialized Knowledge & Skills

  • Sales & Negotiation: Strong ability to negotiate, influence, and manage key accounts to ensure long‑term, profitable business relationships.
  • Intermediate Office Skills: Proficient in Excel (formulas, pivot tables, charts) and skilled in creating impactful PowerPoint presentations.
  • Communication & Presentation: Effective communication with internal teams, clients, and stakeholders; able to present strategies and data clearly.
  • Financial Management: Knowledge of budgeting, forecasting, financial analysis, and COB management to ensure profitability and growth.
  • Market Knowledge: Understanding of the retail landscape, market trends, and consumer behavior to remain competitive.
  • Data Analysis: Ability to analyze sales data, forecast performance, and manage KPIs to track results accurately.
  • Project Management: Strong organizational and time‑management skills, capable of handling multiple initiatives simultaneously.
  • Business KPI Mastery: In‑depth command of key business metrics such as Sell‑In, Sell‑Out, Sell‑Thru, Margin, Turns, Weeks of Supply, COB, Operating Profit, and P&L.
  • Team Collaboration: Ability to work effectively with cross‑functional teams, including Marketing, Logistics, and Finance.
  • Omnichannel & E-Commerce: Experience managing omnichannel environments and e‑commerce strategies.

Education & Experience

  • Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or a related field.
  • Minimum of 5 years’ experience in account management/sales within the retail channel.
  • Experience in financial management, including forecasting, P&L analysis, and COB management.
  • Experience with omnichannel and e‑commerce strategies is highly desirable.

Professional Skills

  • Strong negotiation, communication, and presentation skills.
  • Proficiency in Microsoft Office, particularly Excel (advanced data analysis) and PowerPoint (high‑impact presentations).
  • Bilingual in English and Spanish.

Hasbro is an Equal Opportunities Employer

We value diversity at Hasbro, and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.

Hasbro

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Industry
Manufacturing & Production
Company Size
5,001-10,000 employees
Headquarters
Pawtucket, RI
Year Founded
1923
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