Job Description

We are looking for a highly motivated and experienced eCommerce Key Account Manager to join our team. The ideal candidate will be responsible for managing and growing key accounts on various eCommerce platforms, developing and executing strategies to maximize GMV across our online sales channels. The job holder will focus on scaling revenue, optimizing product visibility, and enhancing customer engagement, while also ensuring sustainable growth. This role requires a strategic thinker with excellent relationship management skills, cross-functional collaboration skills and a deep understanding of the eCommerce landscape to achieve business objectives and drive e-commerce business success CooperVision China.

GMV Growth & Sales Strategy Execution

Develop and execute strategies to achieve and exceed GMV targets on major e-commerce platforms.

Identify and implement initiatives to increase UV (unique visitors), CVR (conversion rates), (ASP) basket size, and repeat purchases.

Monitor competitive pricing, promotions, and product assortments to optimize market positioning and maximize revenue.

Key Account Management & Platform Growth

Maintain strong relationships with key accounts and serve as the primary point of contact addressing their needs and resolving issues promptly.

Manage and strengthen relationships with category managers and account teams for Tmall, JD.com, DouYin, and other key platforms.

Negotiate exclusive promotions, traffic-boosting initiatives, and platform campaigns to drive sales growth.

Optimize brand visibility, product ranking, and store operations to maximize traffic and conversion rates

Promotional Campaign Management

Plan and execute key sales events, including Double 11, 618, 99 Shopping Festival, and Super Brand Days.

Work closely with marketing teams to drive traffic and engagement through paid ads, live streaming, and influencer collaborations.

Monitor and analyze promotional campaign performance to refine future strategies.

Performance Monitoring

Track and analyze key performance metrics such as conversion rates, customer acquisition costs (CAC), and return on investment (ROI).

Use platform analytics tools to identify sales trends, customer behavior, and opportunities for growth.

Conduct A/B testing and pricing experiments to optimize sales performance and maximize profitability.

Prepare regular reports on account performance and provide actionable insights to stakeholders

Platform Optimization

Oversee product listings, ensuring accurate and compelling content to drive conversions.

Collaborate with marketing teams to execute promotional campaigns, flash sales, and bundling strategies to boost GMV.

Monitor and improve search rankings, product visibility, and discoverability on e-commerce platforms.

Collaboration and Coordination

Work closely with internal teams, including marketing, finance, logistics, RAQA and customer service, to ensure healthy account management such as product availability and minimize stockouts

Partner with the marketing team to align GMV-driven campaigns with broader brand objectives.

Collaborate with EC data analyst to derive insights and make data-driven decisions.

Market Analysis

Stay updated on market and industry trends, competitor strategies and activities, and emerging eCommerce technologies

Identify new opportunities and provide recommendation based on market analysis to expand share and drive GMV growth

Customer Acquisition & Retention

Develop initiatives to attract new customers and retain existing ones, focusing on driving higher transaction volumes.

Implement loyalty programs, subscription models, and other initiatives to encourage repeat purchases.

Knowledge, Skills and Abilities:

Sensitive to data and excellent analytical skills with the ability to interpret data and make strategic decisions.

Ability to thrive in a fast-paced, results-oriented environment.

Excellent communication and interpersonal skills.

Knowledge of SEO, SEM, and social media advertising strategies.

Familiarity with CRM and analytics tools

Excellent cross functional collaboration skills

Good excel and presentation skills

Self-motivated, creative thinking and initiatives

Excellent planning and execution capability

Work Environment:

50% office based and 50% domestic travels

Independent from supervisor

Experience:

Minimum of 5 years of experience in eCommerce account management, sales or digital marketing, or a similar role

Experience in subscription-based or recurring revenue models.

Healthcare, contact lens and eyewear industry is preferred

Strong understanding of eCommerce platforms and account management best practices.

Proven track record of driving GMV growth, achieving revenue targets and managing key accounts.

Strong understanding of e-commerce platforms (e.g., Tmall, JD, PDD, Tiktok etc.) and digital marketing tools.

Education:
Bachelor's degree in Business, Marketing, E-Commerce or a related field.