Bash

Junior Social Media Manager

Bash  •  Cape Town, ZA (Onsite)  •  6 hours ago
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Job Description

WHO WE ARE AT BASH

We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple and Human, our values will lead us forward, keeping us real, connected and directed.

By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper. This journey requires grit, ambition and teamwork as we transform SA retail for the better

And we’re only just getting started. Now is the time to jump onboard.

Our Brand Experience Team is focused on building a brand for the future, creating communities, and driving creativity. As part of our growing team, you will be responsible for strategizing, building, managing, and optimizing various projects across categories and in partnership with multiple brands, stakeholders, and divisions.

As Junior Social Media Manager you will support the Social Media Strategist in delivering the brand’s social media strategy across TikTok, Instagram, Facebook, YouTube, and emerging platforms.

You will be responsible for the day-to-day execution of social channels, ensuring content is published accurately and on time, communities are engaged, trends are identified, and social activity remains aligned with brand and marketing objectives.

This is a hands-on role for someone who understands social culture, loves content, and has strong attention to detail.

WHAT YOU’LL DO

Social Media & Content

  • Manage the day-to-day social calendar and publishing across platforms.
  • Coordinate social content with campaigns, launches, promotions, and key brand moments.
  • Adapt campaign messaging into platform-native content, captions, and copy.
  • Coordinate with designers, creators, agencies, and production teams to deliver social assets.
  • Ensure content meets brand, platform, and creative requirements.
  • Identify opportunities to repurpose and amplify strong-performing content.

Community, Trends & Culture

  • Monitor and engage with comments, messages, mentions, and community conversations.
  • Support UGC, competitions, and community-building initiatives.
  • Identify relevant trends, creators, formats, and cultural moments.
  • Monitor competitor and category activity and share relevant opportunities.
  • Escalate customer service, reputational, or sensitive issues when required.

Creator & Campaign Support

  • Support influencer and creator campaigns, including research, briefing, timelines, and deliverables.
  • Coordinate social rollouts for campaigns, launches, activations, and promotional periods.
  • Support live social coverage, competitions, and giveaways.
  • Ensure creator and campaign content includes correct messaging, links, tags, and disclosures.

Reporting & Performance

  • Track key social metrics including reach, views, engagement, follower growth, and content performance.
  • Maintain regular reporting and campaign trackers.
  • Identify high- and low-performing content and surface key observations to the Social Media Strategist.
  • Support identifying strong organic content for paid amplification.

Platform & Stakeholder Support

  • Stay up to date with platform features, trends, and algorithm changes.
  • Support testing of new formats and platform functionality.
  • Coordinate with marketing, brand, CRM, e-commerce, PR, and other teams on social requirements.
  • Maintain content calendars, approval processes, and campaign trackers.

WHO YOU ARE:

This job is for you if you have:

  • Relevant tertiary qualification in Marketing, Communications, Media, Digital Marketing, or a related field.
  • 1–3 years’ experience in social media, digital content, community management, or a related role.
  • Strong understanding of TikTok, Instagram, Facebook, YouTube, and emerging platforms.
  • Strong social copywriting and communication skills.
  • Understanding of social trends, culture, and platform-native content.
  • Experience with social publishing, scheduling, or analytics tools.

Skills you already have:

  • Strong organisational skills and attention to detail.
  • Ability to manage multiple deadlines and stakeholders.
  • Genuine interest in content, digital culture, and consumer behaviour.
  • Nice to have: Retail, lifestyle, or consumer brand experience; Influencer coordination, content production; social listening experience.

JOINING THE BASH TEAM

We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teams to travel so we can also make magic happen face to face Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connectionswith each other. We bring teams together for planning, celebration, ideation and onboarding, and more.

BASH PERKS

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the Best - The wealth of talent we have will surprise + inspire you

Security within a startup - The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Agency and Optionality - Use the ambition and collective force of our talent to drive your career in the direction you dream.

Connection and Friendship - We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.

Top $$ - The best people, in the right roles, earning at the top tier.

Your Time - We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive Shopping Discount - Save when you shop across over 500 brands in-store and on bash.com

Bash

About Bash

At Bash, we believe in the transformative power of bringing people together, while building tech-powered solutions to create communities that prosper. Join us as we embark on the journey to grow South Africa’s largest omni-channel fashion and lifestyle shopping platform.

We started in April 2021 as a digital lab within the largest retailer in South Africa. Leveraging TFG’s assets means that we are forever evolving and able to bring our brand to life through a workplace of people who want to make a meaningful impact through their work in retail and tech.

Industry
IT & Software
Company Size
501-1,000 employees
Headquarters
Cape Town, ZA
Year Founded
Unknown
Website
bash.com
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