Job Description

• Support GTM planning and execution for new and existing products and services across all pillars
• Assist in defining target audiences, messaging, positioning, and launch strategies
• Help create and update product collateral, campaigns, and marketing content including email campaigns, social media posts, infographics, case studies, and whitepapers
• Monitor digital marketing campaigns and suggest improvements for demand generation
• Support reputation management initiatives and ensure consistent brand messaging
• Conduct market and competitor research to inform marketing strategy
• Collaborate with sales, marketing, and product teams to align GTM strategy with demand generation and sales enablement
• Help interpret campaign metrics and provide insights for optimization
• Assist in developing and maintaining content calendars and marketing timelines
• Contribute ideas for creative campaigns, messaging, and positioning