Job Description

The Media Activation team owns the setup, optimization, and enhancement of media campaigns. Being at the forefront of delivery, this team owns the execution and realization of strategy and activation.

This team works closely with the Campaign Managers to ensure media is executed to our expectations across the entire media mix. With a passion for all things digital, the steering team works to enhance overall output with operational excellence and test and learn mentality.

As a Junior Media Activation Manager you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

WHERE YOUR EXPERTISE IS NEEDED

• Monitoring and optimization of media across different digital channels (onsite/offsite, including adjusting budgets/bids, altering targeting and refreshing creatives)

• Optimizing inflight campaigns based on internal and external data points such as audience, device, location, etc to ensure ontime delivery and achieve campaigns’ KPIs

• Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights

• Preparing media recommendations for Partner Consultants on the media split, market recommendations, formats & run time. Preparation of media plans for full-funnel campaigns.

• Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results

• Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)

• Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations

WHAT WE ARE LOOKING FOR

• Minimum 2+ years of experience in digital marketing or client services. Previous agency, online publisher/sales house or retailer experience is a plus.

• Minimum 1 year of media planning experience.

• Platform knowledge (DV360, Smart.ly, Meta, TikTok, Snapchat, Pinterest, Google Ads, etc.) and up to date knowledge on the latest media trends. Ability to set up and deliver campaigns within these platforms.

• Analytical skills: ability to work with dashboards and tracking systems, provide analytical insights and data-driven recommendations for campaign steering

• A proactive attitude, self-confidence, and decisiveness. The ability to work independently, quickly adapt to new challenges, and drive results.

• Excellent prioritization and time management skills, excellent communication skills

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect.

• 27 days of holiday a year to start for full-time employees (and +1 every year until 30)

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review

Please note that all applications must be completed using the online form - we do not accept applications via email.