What the role is all about:
WinSport is looking for an enthusiastic and detail-oriented Junior Marketing Specialist – Sales & Events, to support our Marketing team in promoting our world-class event spaces, in-house catering services, and the 3,000-seat WinSport Event Centre.
This junior role is ideal for someone who loves blending creativity with strategy, thrives in a fast-paced environment, and is excited to help grow bookings for corporate events, meetings, weddings, team-building experiences, and more. You’ll spend 80% of your time supporting sales-focused marketing efforts and 20% assisting with marketing for concerts and live events that bring our venue to life.
If you’re a proactive thinker who is a self-starter, enjoys rolling up your sleeves, transforming ideas into action, and has the insight to adapt when the landscape changes, we want to meet you!
At WinSport, we are driven by purpose and passion. As one of the most unique sport institutes in the world, we support athletes and guests alike in reaching their full potential. You’ll work alongside a passionate team in a world-class facility, dedicated to delivering exceptional experiences.
You strive to approach your work to align with our 4 key behaviours which are at the core of who we are and what we do at WinSport.
We are Safe
We are Welcoming
We are Inspiring
And we are Creative
What you will be doing:
Marketing Strategy & Planning
Develop and implement marketing plans that drive awareness, engagement, and bookings for WinSport’s Event Facilities and Food and Beverage services
Craft compelling narratives that highlight the uniqueness of our spaces and culinary offerings, uncovering and sharing stories that resonate with our diverse audiences
Oversee our third-party digital marketing partner to ensure campaigns are effectively planned, executed, and optimized to meet strategic objectives
Plan and execute small to medium-scale sales and marketing events aimed at showcasing our facilities and services to prospective and current clients
Monitor performance metrics, interpret data, and provide actionable insights to refine strategies and improve ROI
As a member of the internal marketing team, work cross-functionally with Sales, Event Services, and Food & Beverage teams to determine needs, develop marketing plans, and ensure cohesive messaging and alignment on goals
Manage multiple projects simultaneously with attention to detail, delivering high-quality work on time and within scope
Manage listings on event platforms and venue directories to maximize visibility and reach
Participate in brainstorming sessions and contribute innovative ideas to enhance our visual communication strategies
What you bring:
Diploma or degree in Marketing, Communications, or a related field
3–5 years of marketing experience, ideally in a fast-paced, multi-faceted environment, preferably with experience in event, venue, or hospitality marketing (hotels, catering, conferences)
Broad understanding of the marketing mix – you’re not a specialist in one area, but have a strong working knowledge of many
Savvy in all areas of social media, experience in working with an agency is considered an asset
Excellent verbal and written communication skills – you know how to connect with different audiences (internally and externally) and bring ideas to life
Creative mindset with a strong instinct for storytelling and brand alignment
Analytical thinker with experience measuring success and making data-informed recommendations
Comfortable working with a variety of marketing tools/platforms including CMS, email marketing platforms, and analytics tools
Passion for events, hospitality, and live entertainment is a plus!
What we can offer you:
We also provide a culture where we value and take care of our people. We have a robust workplace wellness program that supports the physical, emotional, social and financial wellness of our team members.
Discover, Develop, and Excel with WinSport:
Working with WinSport means you will be part of one of the most unique winter sport institutes in the world. You will be rubbing shoulders with athletes of all levels and disciplines, and you will be working in a world-class facility that showcases exceptional services to support our guests in training and maintaining an active lifestyle. You will thrive and be supported as you discover, develop and excel in your role at WinSport.
At WinSport, we're proud to cultivate a dynamic environment that stands out as one of the world's premier sport destinations. Our mission goes beyond fostering excellence in athletic facilities and training; we're dedicated to nurturing a community where individuals at all levels can lead active, healthy lifestyles.
As a not-for-profit organization, we're the proud custodians of Canada Olympic Park, the Bob Niven Training Centre, the Bill Warren Training Centre in Canmore, and the innovative Markin MacPhail Centre. These facilities are not just athletic grounds but arenas where dreams take flight, and potential meets opportunity.
The investments made here echo far beyond the podium, funneling directly back into the community, supporting both Canadian high-performance athletes and inviting thousands of Calgarians to embrace the thrill of winter sports each year. It is through this sustainable model that we ensure the spirit and legacy of the 1988 Games do not just survive but thrive and evolve.
Today, as we embark on the groundbreaking chapter of the new Day Lodge, our commitment deepens. This cutting-edge facility is designed to revitalize our almost 40 year legacy as a hub of engagement and activity, catering to over 1.2 million visitors annually. It promises an inclusive and accessible experience for all, with a renewed focus on sustainability to reduce environmental impact and a net-zero carbon footprint.
Through such endeavors, WinSport is forging the path to become the world's leading Winter Sport Institute. Our vision is clear – to support Canadian athletes and the wider community for generations to come, ensuring the legacy of the 1988 Winter Olympics continues to inspire action, innovation, and excellence.
Join us as we step into the future, blending our storied past with forward-thinking progress, all in the name of sport and community vitality.
