Job Description

At BOI, marketing is key to driving business growth and shaping our brand as the leading AI Transformation Studio.

As our Junior Marketeer you will help BOI grow through organic channels, generate leads, build our brand’s presence, and support pipeline growth. You’ll experiment with the latest AI marketing tools, create and optimize compelling content across blog, video, social and email, and leverage SEO, GEO and organic strategies to attract high-quality prospects.

This is a hands-on role for someone who loves to wear many hats, is eager to learn fast, bring fresh ideas, and build real ownership over time.

You’ll report to the Head of Marketing, collaborate with global leadership, and join a team of five to help execute our marketing strategy with speed and craft.

Who we are

BOI is an AI Transformation Studio, with offices in Antwerp and New York, that helps the world’s leading businesses grow and transform with AI.

For more than 16 years we’ve partnered with ambitious businesses like Nestlé, ING, Walmart, Coca-Cola, GSK, Siemens, J&J, and Mastercard to innovate and grow with new technology. Today, we build AI growth engines for innovation, marketing, and sales.

We’re a collective of engineers, practitioners and strategists, who’ve done this work inside global organizations. We’re radically independent, vendor-agnostic, outcome-obsessed, and focused on delivering impact in weeks, not years.

What you’ll do

You’ll support our mission to grow BOI through organic channels and content-led demand generation. You won’t be expected to “own everything” on day one. What matters is curiosity, initiative, and a willingness to learn.

You will:

• Support and drive multi-touch campaigns focused on B2B lead generation and conversion
• Grow our social presence, creating high-impact short- and long-form content that engages our 300K+ global AI audience, with a strong focus on the US market
• Create and repurpose high-quality content across channels, including blog posts, landing pages, email campaigns, newsletters, LinkedIn posts, scripts, and video content aligned with our ICP and buyer journeys
• Contribute to SEO and GEO execution, including keyword research, content updates, on-page optimization, LLM optimization, and continuous experimentation to drive organic traffic and visibility
• Support the orchestrating, promoting and executing of our bi-yearly AUTONOMOUS summit (+10K participants per edition)
• Take an active role in AI-powering our marketing activities, focused on growth - building smarter systems that increase reach, conversion, and marketing efficiency

What we’re looking for:

• 1-3 years of experience in a marketing, communication or growth role (ideally in a B2B context), with a strong focus on organic acquisition and lead generation.
• Excellent writing and editing ability in English, with a knack for clarity, storytelling and audience-relevant messaging
• Strong content creation ability across multiple formats (written + visual + short-form)
• Solid understanding of lead generation and marketing funnel mechanics
• A proactive learning mindset: you take feedback well, improve quickly, and ask smart questions

Nice-to-haves (we’ll support you in building these):

• Familiarity with tools like HubSpot, Google Analytics, Wordpress and Elementor, Figma, and LinkedIn ads
• Interest in AI marketing tools and experimentation
  

You will thrive in the role if you…

• Are excited to be hands-on and learn by doing
• Thrive in lean teams where you build, test, and scale initiatives yourself
• Have a performance mindset: you care about the outcomes (not just output), and you optimize based on data and insights
• Are comfortable with ambiguity and enjoy figuring things out
• Are genuinely excited about AI and motivated to integrate new tools and systems to improve our marketing engine
• Have excellent English skills, both written and spoken

Here’s what you can expect when you join us:

• A high-performing, international team across Antwerp and New York, working at the forefront of AI transformation
• A role with real ownership and visibility - your work will directly shape how BOI grows its brand and pipeline
• A fast-paced environment where strong ideas move quickly from concept to execution
• A culture that values initiative, experimentation, and high standards - with support and trust from day one
• A team that gives direct feedback, challenges you to raise the bar, and celebrates meaningful wins along the way

BOI is an equal opportunity employer: we celebrate diversity and welcome all backgrounds and identities.

Sounds like your next challenge? We can’t wait to meet you.