Job Description

Key Responsibilities: The successful candidate will help gather and analyze market data, identify trends, and provide actionable insights to support strategic business decisions. 1. Market Research and Data Collection: · Conduct primary and secondary research to gather data on market trends, customer preferences, competitor activities, and industry benchmarks. · Utilize surveys, interviews, focus groups, and data mining techniques to collect relevant information. 2. Data Analysis and Interpretation: · Analyze quantitative and qualitative data to derive insights and recommendations. · Create detailed reports and dashboards summarizing findings. 3. Competitor Analysis: · Monitor and analyze competitor strategies, pricing, and market positioning. · Identify strengths, weaknesses, opportunities, and threats (SWOT). 4. Trend Identification: · Identify emerging market trends and assess their potential impact on the business. · Provide actionable insights to stakeholders for strategic planning. 5. Report Preparation and Presentation · Prepare comprehensive market research reports, presentations, and summaries · Present findings and recommendations to senior management and other stakeholders. 6. Collaboration with Teams: · Work closely with marketing, sales, and product teams to align research insights with business goals. · Provide input for product development, marketing campaigns, and go-to-market strategies. ​ 7. Marketing Campaign Support and CRM Management Assist in planning, executing, and monitoring email marketing and LinkedIn outreach campaigns. Use HubSpot and Zoho CRM to manage prospect databases, contact lists, lead information, and campaign activities. Support lead generation through prospect research, database building, and audience segmentation. Track campaign performance, analyze engagement metrics, and prepare reports to identify opportunities for improvement. Coordinate with marketing and sales teams to support lead nurturing and follow-up activities. Requirements MBA in Marketing or related field. · Strong communication skills, both verbal and written. · Creative thinking and problem-solving abilities. · Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). · Basic understanding of digital marketing, email campaigns, lead generation, and social media platforms. · Ability to work collaboratively in a team environment. Hands-on experience using AI tools (such as ChatGPT, Gemini, Copilot, or other AI-powered platforms) for market research, campaign planning, execution, optimization, and performance analysis is a plus.