Job Description

Our Client, a Karachi based company, seeks to appoint an experienced and seasoned professional for the following role:

JUNIOR MANAGEMENT POSITIONS – BRAND MARKETING (VERTICALS)

Job Scope

Focus Areas: Renewables (EV/Solar) & Fintech (Digital Payments/Loyalty)

This role focuses on the strategic brand development and marketing execution for Company's emerging verticals, including Electric Vehicle (EV) infrastructure, Renewable Energy solutions, and Fintech/Digital Payment ecosystems

Key Responsibilities

• Integrated Vertical Strategy: Assist in designing and implementing integrated marketing plans that establish leadership in the Renewables and Fintech sectors across ATL, BTL, and digital platforms
• Identity Evolution: Identify opportunities to infuse corporate brand identity with "tech-forward" attributes, ensuring the brand personality resonates with digital-native consumers and sustainability-conscious stakeholders
• Fintech & Digital Growth: Drive brand awareness and adoption for digital products (e.g., mobile wallets, loyalty apps), ensuring seamless communication of value propositions in the fintech space
• Renewables Communication: Develop specialized campaigns for (EV charging) and renewable energy initiatives, positioning Company as the architect of Pakistan's green energy future
• Campaign Management & Media: Assist in developing effective communication strategies, including media budgeting and precision selection (Digital, Social, OOH, and Electronic) to meet specific vertical KPIs
• Agency & Design Coordination: Act as the primary liaison with creative agencies to produce high-quality artworks and digital assets for vertical-specific events, product launches, and nationwide activities
• Performance Analytics: Measure and report on the ROI of marketing campaigns, utilizing data-driven insights to optimize performance against growth goals for new business verticals
• Stakeholder Engagement: Assist in preparing Annual and Quarterly Reports, specifically highlighting milestones in Digital Transformation and ESG (Environmental, Social, and Governance) initiatives to communicate the "Company Story" to shareholders
• Event & Sponsorship Execution: Oversee the vertical sponsorship portfolio, deriving brand mileage through tech-focused installations, digital branding, and event venue activations
• Brand Governance: Ensure all executions, especially for new sub-brands, strictly adhere to the updated Corporate Brand Visual Identity (BVI) guidelines
• Cross-Functional Collaboration: Support various departments with high-impact collaterals and undertake strategic tasks as assigned by management to further Company's vision

Education

• Minimum 16 years of education (Bachelor's or Master's) from an HEC-recognized university or equivalent foreign institution. Specialization in Marketing, Digital Business, or Communications is preferred

Experience

• Minimum 3 - 4 years of professional experience, preferably in a large national/multinational organization with at least 1 - 2 years of related functional experience in a similar role at an equivalent position

Requirements

• Strategic Mindset: Demonstrated ability to think strategically regarding business growth, creative planning, and audience targeting
• Digital Savvy: Strong understanding of digital marketing ecosystems, social media trends, and user-centric communication
• Collaboration: Proven track record of building cross-functional relationships and creating alignment between marketing, tech, and operations teams
• Agility & Precision: Highly organized and reliable, with the ability to meet tight deadlines in a fast-paced, evolving environment while maintaining extreme attention to detail

Age

• The candidate should preferably be not more than 33 years of age as of the last date of submission of application.

This advertisement is published on 02 July 2026 The last date to apply is 16 July 2026 Candidates who possess the required experience and educational qualifications to undertake this challenging role are encouraged to submit their applications at https://hrsi.careers-page.com/

Only shortlisted candidates will be contacted.

www.hrs-int.com