Job Description

Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Location Paris 11ème

Mission As we continue to grow the brand in the Japanese market, we we are on a mission to make the brand known to as many people as possible. With this in mind, we are looking to expand our team by recruiting a junior influence manager to drive impactful content creation and influencer collaborations in the Japanese market. This role will focus on producing high-performing content with influencers, ensuring strong local resonance while aligning with global brand strategy.

Responsibilities:

• Influencer & Community Engagement
  • Acquire and manage on-brand content through organic gifting
  • Build and maintain strong relationships with influencers and creators in Japan
• Content Production & Localization
  • Localize user-generated content pieces for the Japanese audience
  • Deliver paid collaboration content, ensuring brand voice, quality standards, and high performance

• Campaign Execution & Reporting
  • Collaborate with cross-functional teams to ensure content aligns with campaign objectives
  • Track, measure, and report on content and influencer performance metrics

Specific skills:

• Market familiarity has depth knowledge on the social media / influencer landscape in Japan
• Project management ability to execute multiple campaigns in parallel
• Analytics knowledge of tracking, Web analytics and tools (CPM, ROI, audience measuring tools such as Google Analytics, ability to manage and keep track of a budget)
• Growth mindset has proven experience in scaling the brand for the company or clients
• Commercial & relational ability to negotiate contracts but also create a deep connection with key contacts
• Creativity ability to bring innovation to our influence campaigns with creative concepts and a solid knowledge of the Japanese influencer marketing market and trends

Profile:

• Fluent Japanese speaker with a strong command of English (written and spoken).
• 1 year minimum of full-time marketing experience, ideally in influencer marketing, content production, social media marketing or brand communication and advocacy.
• Strong project management and analytical skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong interest in the cosmetics and beauty sector.
• Genuine enthusiasm for social media trends on platforms such as Instagram, YouTube, X (Twitter), and TikTok.
• Creative mindset with a keen eye for engaging, high-performing content.

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.