Job Description

Job Title: Junior GTM Engineer (Go-to-market Engineer)

Employment type: Full time

Location: Foreshore, Cape Town

Reporting to: Marketing Manager

Working Setup: 40 hours per week, Mondays to Fridays, 10:00 to 19:00. Hybrid, with Mondays and Fridays being mandatory office days.

About Us

We are a multi-brand organization operating across the UK and South Africa, with specialized expertise in the finance and recruitment sectors. Our in-house marketing department functions as a full-service agency, providing comprehensive digital marketing support across our B2B brands.

About the Role

We are seeking a highly motivated and organized individual to join our growing marketing team in Cape Town, South Africa. In this multifaceted role, you will play a key part in our outbound marketing, supporting the execution of email and LinkedIn outreach campaigns, and managing data scraping, lead list building, and prospect research to enhance prospecting efforts. You will also provide administrative support to the broader marketing team.

Responsibilities:

Data Collection & Research

• Identify potential leads from multiple sources (LinkedIn, company websites, job boards, business directories, etc.).

• Extract and verify contact details (emails, phone numbers, LinkedIn profiles, etc.).

• Research company information (industry, size, location, decision-makers).

Data Management & Enrichment

• Organize collected data into spreadsheets and/or CRM tools.

• Clean and validate data to ensure accuracy.

• Update missing information from online sources.

Lead Qualification

• Categorize leads based on industry, company size, or potential interest.

• Identify key decision-makers (CEOs, CFOs, Hiring managers, etc.).

Automation & Tools Handling

• Use data scraping tools such as Clay, LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Phantom Buster, Instant Data Scraper, Prospeo, etc.

• Maintain and update the database regularly.

Collaboration with Sales Team

• Share validated leads with the inside sales team for outreach.

• Provide insights into high-potential leads for better targeting.

Marketing Outreach & Automation

• Build and test marketing workflows such as nurture campaigns and email sequences.

• Assist in data preparation for outreach campaigns.

• Collaborate across the entire email marketing lifecycle:

  • Ensure data enrichment and scraping are completed accurately.

  • Set up email automation using DotDigital & Smartlead.

  • Generate reports to measure campaign success.

• Manage these tasks for multiple brands and target audiences simultaneously.

• Provide administrative support to the marketing team.

Requirements

• Experience in lead generation/data research.

• Proficiency in tools like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Phantom Buster, Instant Data Scraper, Prospeo, and similar.

• Strong Excel skills and experience handling large datasets.

• Experience in data scraping, enrichment, and lead list building.

• Familiarity with Clay, Apollo, and other data sources is a plus.

• Knowledge of CRM tools like Close.

• Experience building workflows or scheduling communications.

• Strong analytical and data-handling skills.

• Basic understanding of B2B sales and marketing.

• Excellent communication, collaboration, and organizational skills.

• Proactive, self-motivated, and a go-getter attitude.

• Ability to meet strict deadlines and manage multiple tasks across various brands.

• Thrives in a fast-paced and growing environment.

• Team player with a positive and collaborative attitude.

• Proficiency in Python is a plus

• Interest in leveraging AI and automation tools to enhance processes.