AI Success™

Job Description

Job Summary
We are looking for a highly motivated and enthusiastic Junior Digital Marketing Executive with 2-3 years of hands-on experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Based in our Singapore regional hub, this role will be instrumental in driving our digital presence and lead generation efforts across various APAC markets. You'll work closely with the regional marketing team and local country teams, and will also report directly to the Global In-Charge of SEO/SEM. This ensures alignment with global digital strategies and provides opportunities for advanced learning and collaboration. A key aspect of this role will be staying abreast of the rapidly evolving landscape of AI in SEO and adapting strategies accordingly.
Key Responsibilities
SEO Management
· Conduct keyword research to identify new opportunities and optimize existing content for relevant search terms in APAC markets.
· Perform on-page SEO optimization, including meta descriptions, title tags, header tags, and content optimization.
· Assist with technical SEO audits and work with web development teams to implement recommendations (e.g., site speed, sitemaps, robots.txt).
· Monitor and report on SEO performance using tools like Econda Analytics and Google Search Console.
· Continuously research and keep up-to-date with the latest AI trends and their impact on SEO, including AI Overviews, generative AI in search, and answer engine optimization (AEO).
· Stay up-to-date with general SEO trends, algorithm changes, and best practices.
SEM Campaign Management
· Assist in the planning of paid search campaigns on platforms like Google Ads, Microsoft Bing, and Baidu/Naver/Yahoo! Japan (depending on markets).
· Work closely with and manage local country agencies responsible for the execution and optimization of these paid search campaigns.
· Provide guidance and support to agencies on keyword research, ad copy development, and targeting strategies.
· Monitor agency performance, analyze campaign data, and provide recommendations for bid adjustments, budget allocation, and overall strategy improvements.
Content & Website Support
· Support website updates and ensure content is optimized for search engines.
· Assist in maintaining website health and user experience.
Reporting & Analysis
· Track, analyze, and report on key digital marketing metrics, including orders, revenue, and Return on Ad Spend (ROAS), across various platforms.
· Provide insights and recommendations for optimizing digital marketing performance.
Regional & Global Collaboration
· Work closely with regional and local marketing teams to ensure digital strategies align with overall business objectives.
· Collaborate with and report to the Global In-Charge of SEO/SEM to align on global strategies, share best practices, and contribute to international initiatives, particularly regarding AI's influence on search.
· Support digital marketing initiatives for specific APAC countries.
Qualifications
· Bachelor's degree in Marketing, Business, Communications, or a related field.
· 2-3 years of proven experience in digital marketing with a strong focus on SEO and SEM.
· Hands-on experience with Econda Analytics, Google Search Console, Google Ads, Microsoft Bing, Baidu, Naver, and Yahoo! Japan is essential.
· Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) is a strong plus.
· Understanding of digital marketing principles and best practices.
· Demonstrated interest in and willingness to learn about the impact of Artificial Intelligence on search engine optimization and marketing.
· Excellent analytical skills and ability to interpret data to drive actionable insights.
· Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and cultures.
· Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
· Proactive, self-motivated, and eager to learn and grow in a fast-paced environment.
· Experience in a B2B environment or the manufacturing/industrial sector is a plus.
· Strong proficiency in English is required. Additional proficiency in APAC languages will be an advantage, as the role involves supporting regional markets.
Woking hours:
Mon to Fri 9am - 6pm

About Unison Group

Unison Consulting was launched in Singapore on September 2012, the hub of the financial industry, with innovative visions in the technocratic arena. We are a boutique next-generation Technology Company with strong business-interests in Liquidity risk, Market Risk, Credit Risk and Regulatory Compliance.

Unison provides technology consulting and services to implement Risk Management and Risk Analytics System for Financial Institutions. Our services suite comprises of Techno-Functional consulting, systems integration, Business Intelligence, information management, and custom development of IT solutions, plus project management expertise for financial institutions.

We have expertise in latest cutting edge technology to achieve better total cost of ownership. Through our qualified professionals, we assist you drive your unique risk management strategies, whether that means efficient monitoring, improving risk appetite of the financial institutions, complying with regulations, or capturing growth opportunities through innovation, this is what maximizes your decision taking potential. At Unison Consulting, we view clients as partners, and our success is only measured by the success of our partners. So we put it all on the table in order to exceed expectations.

Our staff consists of young, energetic and innovative consultants who are never afraid to challenge the conventions and push the boundaries in an effort to help our clients. For every project, no matter how large or how small, we strive to not only meet your needs, but deliver a showcase in your field.

Industry

IT & Software

Company Size

51-200 employees

Headquarters

Unknown

Year Founded

2012

Website

com.sg

Social Media

Junior Digital Marketing Executive (SEO & PPC)

Job Description

About Unison Group