Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

In this role, you will support the development, optimization, and governance of the CRM ecosystem across Central Europe, with a focus on Salesforce and Salesforce Marketing Cloud.

The role develops marketing automation journeys to drive conversion, retention and loyalize consumers.

Being at the forefront of our business, the Omni Channel Activation team sits at the heart of our commercial efforts, inspiring shoppers to choose and engage with our brands while driving growth.

Our CRM function supports this by gathering and delivering relevant consumer insights, enabling data‑driven marketing and activation strategies that fully align with GDPR requirements focusing on retention of our consumers.

Your key responsibilities will include:

CRM Campaign & Journey Management

• Build, optimize, and manage automated omnichannel CRM journeys (email, SMS, other channels), including segmentation, personalization logic, A/B testing, and KPI tracking
• Ensure accurate setup, execution, and performance monitoring of CRM campaigns, including content, decision trees, and journey logic

CRM Ecosystem Development & Technical Coordination

• Partner with tech and innovation teams to translate business requirements into CRM system solutions, including creating user stories test scenarios

Data, Insights & Performance Optimization

• Analyze CRM performance, consumer behavior, and journey effectiveness to identify optimization and automation opportunities across acquisition, retention, and lifecycle value

Stakeholder & Project Management

• Serve as the CRM contact for local markets, regional teams, agencies, and cross-functional collaborators; manage projects, briefs, timelines, and delivery updates

What are we looking for?

• 2–3 years of experience in CRM, email marketing, direct marketing
• Hands‑on expertise with a mkt automation system, Salesforce and Salesforce Marketing Cloud (SFMC) is a plus.
• Experience in campaign management and marketing automation
• Consumer‑centric attitude with confirmed ability to deliver outstanding segmentation and personalization
• Strong analytical capabilities, leveraging data and system functionalities to drive insight‑based decisions and optimization
• Ability to prioritise multiple initiatives concurrently and collaborate effectively with diverse internal and external collaborators
• Excellent communication, presentation, networking, and relationship‑building skills, including the ability to translate complex data into clear, actionable insights
• Proactive, independent, and continuous learner with a strong sense of innovation and commitment to flawless business processes
• Fluent in English with strong PC skills (MS Word, Excel, PowerPoint)
• SQL familiarity considered a plus

This is a hybrid working model of 3 days/ office and 2 days/remote

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

British American Tobacco Polska Trading sp. z o.o., in compliance with Article 24(6) of the Act of 14 June 2024 on the Protection of Whistleblowers (the “Act”), has established an internal reporting procedure (the “Procedure”). The Procedure is available on the British American Tobacco Poland website under “Our Procedures and Policies.”Under the Act, protection applies to individuals who submit a report in good faith. Submitting a report while knowingly aware that no violation of law has occurred may constitute an offense under Article 57 of the Act, punishable by up to two years of imprisonment.