Job Description

Build your future. Learn, grow, and make an impact.

We are looking for a motivated and passionate Junior Brand Manager to join our Henkel Consumer Brands team in Romania. In this role, you will contribute to the development and growth of a portfolio of brands, while gaining exposure to brand strategy, product launches, market analysis, and cross-functional collaboration. This is a great opportunity to further develop your marketing and business skills in a dynamic and international environment.

What you´ll do

• Support the management of assigned brands or categories, working closely with cross-functional teams (digital, trade marketing, sales, operations) and with regional stakeholders.
• Support the adaptation and implementation of new product launches and relaunches, from local preparation and internal coordination to trade presentations and consumer activation.
• Contribute to the development and execution of local marketing strategies, communication plans and promotional activities that support brand growth.
• Collect and analyze internal and external data (sales, market share, profitability, competition and shopper behavior) to identify trends, opportunities and potential actions.
• Monitor competitive activity, pricing and promotional dynamics, providing relevant insights to support business decisions.
• Contribute to annual brand plans, activation calendars and go-to-market activities for assigned brands.
• Support the planning and management of marketing investments, tracking budgets and campaign performance against agreed objectives.
• Prepare regular business performance reports and presentations for management and key stakeholders.
• Coordinate the adaptation and development of local communication, media, point-of-sale and promotional materials.
• Conduct regular market visits to capture shopper and customer insights and monitor in-store execution.
• Collaborate closely with Sales, Commercial Excellence, Finance, Supply Chain and international marketing teams to ensure effective execution of brand initiatives.

What makes you a good fit

• University degree in Business Administration, Economics, Marketing or a related field.
• Minimum 1–2 years of experience in Marketing, Brand Management, Trade Marketing or related activities, ideally within FMCG or consumer goods.
• Good understanding of the marketing mix and key commercial drivers, with an interest in developing further knowledge of brand P&L.
• Strong analytical skills and ability to translate data into relevant insights and recommendations.
• Structured and hands-on approach, with strong organizational, planning and project management skills.
• Proactive mindset, with a willingness to take ownership and develop solutions.
• Good stakeholder management and collaboration skills in cross-functional environments.
• Creativity, flexibility and adaptability in a fast-paced environment.
• Strong ethics, attention to detail and a positive attitude.
• Excellent communication and presentation skills in Romanian and English.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Continuous learning mindset and willingness to contribute to innovation and change.

Some perks of joining Henkel

At Henkel, you will find:

• An international working environment with exposure to local, regional and global teams.
• An opportunity to contribute to the development of well-known brands within a leading organization.
• Hands-on exposure to different areas of brand management, from consumer communication and activation to innovation and business performance.
• Direct involvement in product launches and innovation processes, with opportunities to contribute local consumer and market insights.
• Access to world-class marketing tools, capabilities and continuous development through functional and leadership trainings.
• Opportunities to progressively increase your responsibility and explore different career paths across functions and geographies.
• A wide range of employee benefits that support your growth and well-being.
• A flexible hybrid working program that supports work-life balance.
• Global well-being standards supported by health and preventive care programs.
• Gender-neutral parental leave of at least 8 weeks.
• Private healthcare and life & accident insurance.
• Meal vouchers.
• Holiday bonuses for Easter, Christmas, March 8th and June 1st.
• Financial support for important life events.
• Equal opportunities and an inclusive workplace culture.