Job Description

Entain is one of the world's leading sports betting and gaming groups, delivering thrilling entertainment to millions of users worldwide. As the powerhouse behind world-renowned brands like bwin, Ladbrokes, and Coral, we leverage cutting-edge technology to shape the future of interactive entertainment, giving fans and players an unmatched digital experience 24/7.

We’re looking for a talented and proactive Junior ASO (App Store Optimization) Executive to join our growing ASO team. Reporting directly to the Apps Strategy Manager, you will play a key part in driving our app’s visibility and organic install growth. This role is a fantastic opportunity to combine creative optimization, data analysis, and mobile marketing tech to make a visible impact on top-tier international brands.

Responsibilities

• ASO Execution & Funnel Optimization: Manage keyword research, metadata updates, localization, and creative A/B testing. You will also look at the end-to-end user journey- from app store impression to in-app conversion—to spot opportunities and smooth out user drop-offs.
• Visibility & Engagement: Increase organic visibility and user engagement via in-app events, Promotional Content, and by assisting with smooth user routing (such as utilizing deep links).
• Cross-Functional Collaboration: Coordinate with design, content, and legal for high-quality store assets, while partnering closely with Product and Tech teams during new app updates.
• Market Research & Trends: Conduct competitive research and benchmarking regularly, staying up to date with platform changes, ASO best practices, and the evolving mobile tech landscape.

Requirements

• 1–2 years of experience in ASO.
• Hands-on experience with ASO tools such as Mobile Action, AppTweak, App Store Connect, and Google Play Console.
• Excellent project management skills, with the ability to take full end-to-end ownership of processes.
• Analytical and detail-oriented with a strong ability to interpret data and optimize based on insights.
• Fluent in English, both written and verbal.
• Big advantage: Experience with Apple Search Ads (ASA).
• Additional advantage: A love for sports and an understanding of sports fans’ digital behavior.
• Additional advantage: Understanding of or direct work experience in the sports betting industry.