• Oversee testing and validation of website tracking implementations following deployment by the Design Team
• Verify and monitor tracking functionality across Google Analytics 4, Google Ads, Meta Pixel, landing pages, and website conversion points
• Ensure tracking tags, events, and integrations are recording data accurately and consistently across all connected platforms
• Validate form submission tracking, click-to-call tracking, conversion events, and lead attribution functionality
• Monitor website and campaign performance data to identify inconsistencies, tracking issues, or reporting discrepancies
• Prepare and deliver monthly analytics and performance reports directly to clients
• Report on key metrics including website traffic, conversion activity, campaign spend, cost per conversion, and lead-generation trends
• Maintain documentation of implemented tracking events, platform integrations, reporting benchmarks, and analytics configurations
• Coordinate internally with relevant teams to resolve tracking failures, implementation issues, or reporting inaccuracies
• Support ongoing data accuracy and performance visibility across client campaigns and websites
