Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco POLAND has an exciting opportunity for a Junior Activation Strategy Manager in WARSAW

We are looking for a proactive Junior Activation Strategy Manager to help shape and coordinate the Consumer Experience agenda across Central Europe markets. The role focuses on identifying opportunities through capability deep dives and consumer journey analysis, translating insights into improvement actions, and strengthening omnichannel consumer experiences across markets. You will also support the scaling of best practices and innovations, while leveraging performance and profitability insights to maximize the impact of CX investments across the region.

Your key responsibilities will include:

• Lead CX Capabilities Tracking and deep dives across Central Europe, identifying opportunities, shaping improvement plans, and orchestrating cross-functional initiatives to enhance consumer experience and business impact.
• Drive consumer journey mapping and optimization across Central Europe, identifying gaps and opportunities, coordinating improvement initiatives, and ensuring seamless omnichannel experiences across owned, partner, third-party, and trade touchpoints.
• Enable a data-driven CX Improvement Loop by aligning stakeholders, transforming insights into action, and ensuring continuous performance measurement and optimization.
• Drive Best Practice Scaling across Central Europe, capturing and replicating successful market initiatives, strengthening the CE CX Playbook, and driving greater consistency across markets.
• Drive Innovation and Omnichannel Enablement across Central Europe, identifying new CX technologies and opportunities, enhancing experience consistency across touchpoints, and scaling successful pilots across markets.
• Lead Digital Budget & Profitability Management across Central Europe, tracking budget performance, identifying efficiency and growth opportunities, and enabling data-driven decisions.

What are we looking for?

• +3 years of experience marketing‑related roles within a matrixed and international environment.
• Project and program management experience across complex, multi‑market initiatives.
• Strong analytical mindset with experience in consumer experience capability tracking, performance measurement, and translating data into actionable recommendations.
• Ability to collaborate effectively with cross-functional and cross-market stakeholders.
• Advanced proficiency in Excel and PowerPoint.
• Strong proficiency in English and another CE language required.
• University degree with Business, Marketing or similar.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

British American Tobacco Polska Trading sp. z o.o., in compliance with Article 24(6) of the Act of 14 June 2024 on the Protection of Whistleblowers (the “Act”), has established an internal reporting procedure (the “Procedure”). The Procedure is available on the British American Tobacco Poland website under “Our Procedures and Policies.” Under the Act, protection applies to individuals who submit a report in good faith. Submitting a report while knowingly aware that no violation of law has occurred may constitute an offense under Article 57 of the Act, punishable by up to two years of imprisonment.

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