Job Description

Who We Are

WAYB never stops raising the bar on family products that are safer, healthier, and responsibly made. With thoughtful design and materials, we reinvent on-the-go gear to be better for families and the planet - way better. We carry out this mission by supporting and celebrating our people, from those who sew to those who sell and everyone in between. As one of Inc. Magazine’s Best Workplaces of 2022, we’re looking to add a new member to our growing family – join us!

What You’ll Do

Reporting to the Marketing Manager, you’ll play a hands-on role in supporting WAYB’s marketing efforts across our wholesale and trade channels. You’ll help bring our brands (WAYB and Gentle Wuff) to life across digital platforms, assist with campaign execution, and contribute to a seamless brand experience at every touchpoint. Duties include, but are not limited to:

• Email & SMS Marketing: Support the management of the email calendar and automated flows; help track performance through A/B testing and reporting on key metrics such as open rates, CTR, and conversion rates.
• Social Media & Community: Assist in executing our social media strategy by creating and scheduling content that resonates with our audience in the juvenile and pet spaces, while actively engaging with our community.
• Partnership & Influencer Coordination: Help identify and coordinate relationships with brand partners and influencers to expand our reach and strengthen our mission-driven presence.
• Wholesale & Trade Marketing: Support our national retail partners (like Target, Nordstrom, and REI) by helping prepare digital assets and trade show materials that effectively represent the WAYB brand.
• Data Analysis & Reporting: Create weekly, monthly, and quarterly reports using to track performance and identify market opportunities for growth.
• Brand Guardianship: Show up as a brand ambassador across all touchpoints, contributing to consistent storytelling that highlights our commitment to family adventure and planet-friendly products.
• Event & Trade Show Attendance: Willingness to travel and attend industry events, trade shows, and brand activations as needed throughout the year, representing WAYB on the ground and contributing to a strong in-person brand presence.

Who You Are

• Digitally Curious: You have a growing understanding of digital marketing and are eager to learn what drives growth for design-led consumer brands.
• Analytically Minded: You enjoy exploring the "why" behind the numbers and are comfortable using data to support creative and strategic decisions.
• Collaborative Team Player: You have a "roll up your sleeves" attitude and thrive in a fast-paced, dynamic start-up environment.
• Mission-Driven: You have a passion for family adventure, travel, and child safety, and you're ready to help a company put people and planet first.
• Organized & Detail-Oriented: You're hardworking with a "no task is too small" mentality and the ability to juggle multiple projects without dropping the ball.

What You’ll Need

• 3+ years of marketing experience, exposure to wholesale or trade marketing. Experience in the juvenile or pet space is a plus.
• Proven Experience with Email/SMS Platforms (Klaviyo experience is a major plus) and E-commerce platforms like Shopify
• Strong Social Media Background: Experience managing brand accounts and executing influencer/partnership campaigns.
• Analytical Proficiency: Highly proficient in data retrieval and analysis on platform-specific reporting tools.
• Experience in Trade/Wholesale Marketing: Understanding how to support national retailers and navigate B2B marketing needs.
• Exceptional Communication: Strong writing and time management skills are essential for interacting with customers and partners.
• Strong written communication skills and a keen eye for brand voice and detail.
• Undergraduate degree in Marketing, Communications, or a related field.
• U.S. Citizenship or authorization to work in the U.S. without sponsorship (required).

Child Passenger Safety Technician (CPST) Certification: Not required to start, but will be a mandatory certification within your first 3 months in the role.

Where We Are

Salt Lake City, UT (On-Site)