Job Description

KalSoft is looking for a creative and results-driven Marketing Executive to join its growing marketing team. The ideal candidate will be responsible for planning and executing marketing campaigns, creating engaging content, supporting brand awareness initiatives, and contributing to lead generation efforts. This role is ideal for individuals who are passionate about marketing, digital media, and the IT services industry.

Location: Karachi

Experience Required: 1+ Years

Employment Type: Full-Time

Responsibilities:

• Develop and execute marketing strategies: Collaborate with the engagement team to create effective marketing plans that align with the company's goals and objectives. This includes online and offline marketing initiatives.
• Digital Marketing: Manage various digital marketing channels, including but not limited to social media and email marketing.
• Content creation: Contribute to the development of marketing collaterals, such as customer success stories, articles, social media content, and promotional materials, to attract and engage target audiences.
• Market research: Conduct market research to identify trends, competition, and opportunities. Use data-driven insights to inform marketing strategies and decision-making.
• Events and promotions: Coordinate and participate in events, webinars, conferences, and other promotional activities to enhance brand visibility and networking opportunities.
• Marketing analytics: Monitor and analyze marketing performance metrics, preparing regular reports on key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.

Requirements:

• Bachelor’s degree in marketing, Business, or a related field.
• At least 1 year of experience in marketing, preferably in the IT industry. Candidates with additional experience will be given priority.
• Strong understanding of digital marketing channels, tools, and strategies.
• Excellent written and verbal communication skills.
• Proactive, results-driven attitude with a commitment to achieving targets and deadlines.
• Knowledge of IT services will be a significant advantage.
• Adaptability and willingness to learn about new technologies and trends in the IT industry.