Job Description
Japan Social Communication Manager
Responsible
・Maximizing social reach and reputation through content generation, management of social media channels, and development of optimum YouTuber and influencer relationships
・Working with influencer agency
・ Data Analysis
・Manage social tools:Sprinkr/TRAACKR etc.
・ Collaborate with Media team to maximize media result with Influencer creative
・ Manage brand social reputation (KPI = Love brand)
・ Check local competition best practices / Check overseas group best practices
・Social content creation
・ Manage our own twitter/TikTok account
・ Maximize PR event reach engaging the social influencers
KPI
・ Social Buzz( Share of Engagements /Impressions and EGR)
・Own media Share of Influencer EV
・Maximize Influencer/YouTuber/TikToker reach&EGR
・Influencer creative result
Deliverables
・Brief to YouTuber/Influencer agency
・Working agency for influencer content
・SNS Calendar
・Social listening report
・Working PLA with agency(Social content/YouTuber・Influencer Post)
Budget
・Influencer activation
・Social content shooting
・YouTuber/Influencer/TikTok management
Must Have Aspects 必須項目
. Minimum 3-5year experience in digital media related job or related company such as Ad agency,digital production company,
. Excellent interpersonal skill, editorial communication skill, presentation skill both in Japanese and business conversational level of English
. Project management skill (strong planning and execution skill)
. Digital Data analysis
. Basic and useful knowledge of the SNS media, up-to-date media trend /social networks/ Consumer trend
. PC & Microsoft Office skills
Preferred Qualification 希望項目
. Ideally cosmetics background
. Global company experience, with excellent communication ability in both Japanese and English