Job Description

DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE

THE ROLE:

We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must-have requirement for this role.

You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. This is a fully remote role, but you must be located in the US to be considered.

If this sounds interesting to you, we'd love to hear from you!

What You'll Do:

Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable

Own day-to-day execution of key prospect moments including:

Lead nurture & prospect engagement sequences

Trial new conversion programs

Abandoned flow re-engagement

Promotional and time-sensitive offer campaigns

Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail

Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand

QA campaigns thoroughly (logic, personalization, rendering, links, timing)

Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)

Support A/B testing of subject lines, content, offers, timing, and segmentation

Help document and improve prospect lifecycle best practices and templates as the program scales

What You'll Bring:

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
• 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
• Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
• Comfort working with funnel data to identify gaps and optimize conversion rates
• Extremely detail-oriented with strong QA instincts
• Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
• Ability to manage multiple campaigns simultaneously in a fast-moving environment
• A bias toward action: ship, learn, iterate
Nice to Haves:

• • Experience in subscription, DTC, or consumer health/wellness

  • Familiarity with growth experimentation frameworks and prospect lifecycle measurement

  • HTML knowledge for email troubleshooting

  • Experience collaborating with paid growth or product marketing teams

Why This Role Is Exciting

Why Work for Dutch?

Competitive annual salary range between $85,000 - $115,000
Remote working location
Health, dental and vision insurance
Flexible PTO
401k plan
Robust holiday schedule
Growth opportunities!

Dutch Guiding Principles

Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.